Brandjam: Humanizing Brands Through Emotional Design.

by Marc Gobé

Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the “instrument” companies can use for jazzing up a brand—how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way. Using jazz as his metaphor, he shows how the instinctive nature of the creative process leads to unusual solutions that make people gravitate toward a brand and make brands resonate with people by bringing more joy into their lives. It explores how design represents the personality of a company and provides its window to the world. Brandjam is an inspiration for brands and people as it reveals the transforming impact brands have on their audience. • Follow-up to Emotional Branding—50,000 copies sold in nine languages • Insider's look at creating powerful, compelling brands and identities • Exciting new ideas for using design to drive consumers to embrace brands

Genres: Design, Business

352 pages, Hardcover

First published March 1, 2007

About the author

Марк Гобэ (Russian Profile))

Reviews

[Simo · Rating 2 out of 5]

Even if I find the topic of this book very important and interesting and even if one could see the tremendous amount of research the author put behind this topic I gave it a poor rating.

Apparently the book is divided into different chapters, however the content of each topic does not correspond to the title's name and the author jumps all over the place.

Since I found it lacking structure, a bit repetitive at times, too theoretical since I believe it could have benefited more from practical stories I find it hard to recommend it.

[Chris · Rating 5 out of 5]

So far I have learned about the importance of design and how it can connect people to a product or service.

[Lori Grant · Rating 3 out of 5]

An optional-read book on branding for the knowledge worker, manager, executive, or entrepreneur.