Web Words That Work: Writing Online Copy That Sells

by Michael Miller

Write great search-optimized, customer-optimized web copy! (No experience? "No problem!") Need to put together a website? Or post to your company's Facebook page? Or write a great Google AdWords ad? You "know "it's important. Your image is at stake. Maybe a lot ofmoney, too. But you're not a professional web copywriter. Where do you start? "Right here." Million-selling author Michael Miller will "teach "you, "show "you, "guide "you-even if you've never done it before! Think you "can't "write? "Hate "to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you'll learn how to "grab hold of people in seconds"-"because that's all the time you've got!" " " - The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner "- "Keep it short, keep it simple! "- "Think like your readers, fire them up, and get them to act! "- "Write text that search engines and humans will "both "love "- "Be absolutely clear! Squeeze all the confusion out of your content "- "Make sure you know "just enough "grammar and punctuation "- "Combine text and visuals to make them "both "work better "- "Choose the right delivery formats "- "Integrate your copy into an existing web page design "- "Work well with web designers and developers "Detailed, expert guidance for writing: " "- "Web pages "- "Online articles "- "Blog posts "- "Social media updates "- "Web ads "- "Email promos & newsletters "- "Online press releases "- "Online help & FAQs "- "Smartphone & tablet content "- "Web interfaces Michael Miller has written 100+ non-fiction books, including "The Ultimate Web " "Marketing Guide"; "B2B Digital Marketing; Using Google(R) AdWords and AdSense"; "Using " "Google(R) Search"; "The Complete Idiot's Guide to Search Engine Optimization"; "Sams " "Teach Yourself Google Analytics in 10 Minutes; "and "Facebook for Grown-Ups." Miller's books have sold more than one million copies worldwide. He has earned a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics.

Genres: Writing

304 pages, ebook

First published December 11, 2012

Reviews

[Marina · Rating 4 out of 5]

This is a great introduction to copywriting, but it was a bit dated as the Internet has evolved enormously 10 years from the book's publication. Still, a very interesting read.

[Lisa · Rating 5 out of 5]

Michael Miller outlines a clean, modern approach to writing for the web. He advocates keeping copy short, simple, and organized for today's reader who skims through web pages.

He covers writing web pages, blog posts, social media, FAQs and more. He integrates SEO practices throughout the book.

And, of course, he lists 200 web words that work.

This is the most valuable book on writing online copy that I have found. It has changed the way I write my blog posts, and will guide me as I write the copy for my new website. I highly recommend it.

[Jeni · Rating 3 out of 5]

It was good. It was an overview, and I'm not sure I learned much, but he didn't say anything I disagreed with. Though there were a few chapters where I knew a lot about the subject at hand, and the overview sort of annoyed me because I sat there going, "Well, what about X? And Y? And Z?"