Research Methods for Business Students

by Mark N.K. Saunders

Research Methods for Business Students has been fully revised for this seventh edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations. So, if you're thinking . . . 'How do I choose my topic?' 'I'm confused by all these different philosophies' 'I need to collect my data; what do I do first?' ‘When and what do I need to write? . . . then, open this book to Don’t forget to visit www.pearsoned.co.uk/saunders where you can use online tutorials on research software, such as IBM SPSS Statistics and NVivo, test yourself with hundreds of multiple choice questions, analyse over 60 further case studies, and learn how to search the Internet more efficiently and effectively with our Smarter Online Searching guide! Start your project with confidence and complete it with success! Mark Saunders is Professor of Business Research Methods at The Surrey Business School, University of Surrey. Philip Lewis was a Principal Lecturer and Adrian Thornhill was a Head of Department, both at the University of Gloucestershire.

Genres: Business, Research, Nonfiction, Textbooks, Science, Research Methods, Reference

768 pages, Paperback

Published August 2, 2015

Reviews

[Chocolaa · Rating 4 out of 5]

الكتاب الي بين ايديني الطبعة التاسعة...كتاب مفيد جداً وواضح...لكن يعيبه جفاف اسلوبه

أفضل مافيه ...هو البوكسز الي تعرض

Focus on student research

عشان فيها ربط أكثر بين الثيوري والتطبيق العملي...وهذا أكثر شي ممكن يجذبني لأي كتاب علمي او مرجع

أرجع واقول مثل باقي المراجع...أنا ماقريت الكتاب كامل...أنا قريت الأجزاء التي تهمني فقط :)لأغراض بحثية خاصة

ودمتم سالمين

[Sabina Bayram · Rating 5 out of 5]

very helpful for people who are writing their thesis or dissertations

[Amir · Rating 4 out of 5]

The way of choosing your topic for your search were shown clearly in this book.More over I learned how formulating my research to achieve my aim, how to use/collect different kind of data (Primary data, Secondary data and Tertiary data).
Designing questionnaire, running and resulting your search by that. The professional ways and behavior in interview.
How to analysis the data which you accumulate.
And finally the way of make an acceptable presentation of our project which start with the aim of our research, the way that we prepared the data, how we achieve our aim and finally our suggestion as a solution and result.

[David · Rating 4 out of 5]

I'm not exactly a research enthusiast, especially when it comes to business research, but I have to say that this book puts it to you in a straightforward and clear manner. It's easy to understand and it explains the concepts and the concerns behind the individual research methodologies in clear details.

[Erin · Rating 3 out of 5]

Good for my MBA, but perhaps lacking in the applied examples.

[Carrie · Rating 5 out of 5]

Awesome tool to guide you through your thesis or dissertation whether in business or management (in my case - Human Resource Management). Although all topics were clearly addressed, I mostly enjoyed the sections on topics that are rarely addressed in class in much detail e.g. Research Philosophy, Research Paradigm.

[Antti Kapanen · Rating 5 out of 5]

Saunders, Lewis and Thornhill have written a very clearly structured, comprehensive guidebook for completing an undergraduate or graduate thesis. The book is very helpful for students who have little or no previous research experience but would like to aim for a high thesis grade!

[Kaye Arnold · Rating 2 out of 5]

I can't believe I read this textbook in its entirety. But I did.....mostly. Some parts I found mind-boggling, but overall a very good book for research students and those undertaking thesis/dissertations.

[Jonathan · Rating 5 out of 5]

highly recommended for any Research student. Used this for my MBA and found it very useful. Highly recommend.

[Fahed Al Kerdi · Rating 5 out of 5]

This book is very useful for students to understand quantitative research methods, very recommended for postgraduate students.

[KKStruth · Rating 2 out of 5]

good information but the structuring in this book is horrible, it honestly looks like it was put together by a 3-year-old.

[Ana MG · Rating 5 out of 5]

Great book and guidance! Really useful! It helped me throughout the research process for my master's thesis ✨🙌🏼

[Ramon Arcalin Jr.]

For educational

[Edzo · Rating 4 out of 5]

Great book for 1st year BSc, best is the research onion.
I prefer Recker over this one, in my field.

[Arshad Pooloo · Rating 5 out of 5]

I have been absent from writing reviews for a while and one of the many reasons is that I was working on my MPhil/PhD research proposal. It was a stressful phase in my life and this book has been instrumental in helping me write my proposal especially in terms of methodology and approach. Overall it is a very useful book to have and I am still using it as a guide and reference for my thesis and I believe I will use it for future research projects as well. Marketing is my field of research and it is definitely very helpful for me but I believe it will be useful for any other business student writing a thesis or any individual trying to conduct a good market research.

[Janp · Rating 4 out of 5]

I used this book the other way around, to analyze research essays on their methodological assumptions, choices and validity. Although this results in a less systematic use of the book, it proved to be quite useful and comprehensive in my quest to these answers. I will probably be using it in the near future again to write more dissertations and papers which, with this recent experience in mind, won't be a problem!

[Adama · Rating 5 out of 5]

A must-have for dissertation writing

This is an excellent book all students writing a dissertation report must have. It captures dissertation writing from A-Z in a clear and very accessible way, with great examples to support the theories.

I like it.

[Nacole · Rating 1 out of 5]

another textbook

[Jane]

okkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk

[Robyn · Rating 1 out of 5]

textbook...

[Armenuhi · Rating 5 out of 5]

Clear step-by-step explanations of how to do research. Especially good for novice researchers.

[Herjien]

Good!!!

[Nguyễn Thị · Rating 5 out of 5]

i think it good so i can read now

[Hamza · Rating 4 out of 5]

my favorite book

[Wilbert Mutoko · Rating 5 out of 5]

One of the best book on research methods