Fundraising: Principles and Practice

by Michael J. Worth

Principles and Practice provides readers with a comprehensive introduction to fundraising. Taking a balanced perspective, bestselling author Michael J. Worth offers insights on the practical application of relevant theory. The text is designed to engage readers in thinking critically about issues in fundraising and philanthropy to prepare them for careers in the nonprofit sector. Worth explores donor motivations and fundraising techniques for annual giving programs, major gift programs, planned giving, and corporate and foundation giving and campaigns. Traditional methods, including direct mail and personal solicitations, are discussed as well as new tools and practices, including online fundraising, crowd-funding and social networks, analytics, and predictive modeling. Written specifically for nonprofit career-oriented individuals, this book helps readers become successful fundraisers. 

506 pages, Kindle Edition

First published August 1, 2015

Reviews

[Kendra Rathbone · Rating 4 out of 5]

This is a great source for those digging deeper into the world of nonprofit fundraising. This was the required text (coupled with Social Media Marketing, Barker, et al.) for a college course on NP fundraising and it helped me better understand the development department in which I currently work.