Music 4.1: A Survival Guide for Making Music in the Internet Age

by Bobby Owsinski

(Music Pro Guide Books & DVDs). Today's music industry is constantly changing at a dizzying pace, and this Music 4.1: A Survival Guide for Making Music in the Internet Age is fully equipped to help you navigate it. Written for artists overwhelmed by the seemingly endless options of the quickly evolving Internet, this is the only book that offers a comprehensive strategy for online success. In Music 4.1, Bobby Owsinski includes an in-depth look at the economics of streaming music, with the real information about royalties that distributors and record labels don't want you to know and that simply can't be found anywhere else. The book also looks at how revenue is generated from YouTube and other video streaming services, and it provides techniques for optimizing both videos and channels for maximum success. Also included are lists of effective tips (both high- and low-tech) and checklists with every chapter, as well as a reference list of online tools for inexpensive music and merchandise distribution, sales, marketing, and promotion. With fresh interviews from several of today's successful music industry innovators, Music 4.1 reveals new and proven pathways to success in the new paradigm of the modern music world.

Genres: Music, Nonfiction

272 pages, Paperback

First published March 15, 2016

Reviews

[Aleksandar · Rating 4 out of 5]

Pretty good overview of the intricacies of making music today and it's written in a way that gives it at least a couple of more years before it's outdated, which is fairly good longevity considering the fast pace of change we're currently experiencing.

It's a quick and easy read, and you'll likely save yourself a lot of time by just reading this book instead of browsing endless blogs, forums and groups populated by dubious semi-anonymous "experts".

[Demian · Rating 3 out of 5]

This is the first book I've read from Bobby's extensive bibliography and I must say I am pleasantly surprised. I find myself wanting to read more of his books but what about this particular book? Is it worth your time?

The information it provides is quite accurate, useful and a MUST READ for any aspiring musician (at any level) who is trying to make a living out of its craft in our current digital and globalized age. However, it can be very repetitive at times. The same information is given to the reader with a different phrasing. Also, it is quite dull. It is definitely not an exciting read in later chapters as it starts to feel very text book like but with watered down information. I do want to point out the fact that being so straight forward is one of the book's strengths since it gives you enough information, in a digestible format, to raise your curiosity and give you some guidance as to what to look for.