The Media of Mass Communication

by John Vivian

For courses in Introduction to Mass Communication

Help students see the impact of the media upon society and our daily lives
The Media of Mass Communication encourages students to explore the latest economic, technological, cultural, and political shifts in media through a historical context. Author John Vivian prompts students to analyze ongoing transformations in mass media, examining the various ways in which it impacts the world as they hone their media literacy skills. The Twelfth Edition offers updated coverage of new trends in the field and the impact of social media, ensuring a contemporary learning experience for students.

NOTE: This ISBN is for a Pearson Books a la Carte edition : a convenient, three-hole-punched, loose-leaf text. In addition to the flexibility offered by this format, Books a la Carte editions offer students great value, as they cost significantly less than a bound textbook.

The Media of Mass Communication , Twelfth Edition is also available via Revel ™, an interactive learning environment that enables students to read, practice, and study in one continuous experience.
You can also purchase a loose-leaf print reference to complement Revel The Media of Mass Communication . This is optional.

Genres: Textbooks, Nonfiction, Academic, School

320 pages, Unbound

First published December 1, 1990

Reviews

[Nancy · Rating 3 out of 5]

Used 9th edition for Intro to Mass class.

[Emily · Rating 3 out of 5]

I used the updated 12th edition for this textbook. My version was the loose-leaf three whole punch format and one of the issues I had was that it had several grammatical errors and several times I noticed there were missing words in sentences. Obviously this then ruined the flow as I was trying to read the textbook. With that aside, I also feel this textbook could have been organized better. Some of the chapters seemed redundant and the information could have been combined in some ways. Also, many of the vocabulary words actually did not really explain the meaning of the words so many of the definitions were not actually accurate. But I did like how all of the information was updated and way more relevant especially in the ever-changing world of mass media with today's technology.

[Pangestu Putri W · Rating 4 out of 5]

i used 8th edition. most of this book explain about US journalist. it means he found an idea about routinity of them and created on this book.

[Catherene Borre]

i need it to expand my knowledge about our report for communication purposes.

[Lola He · Rating 4 out of 5]

A moderate textbook, but you'll need it.

[Kristen Laurance · Rating 3 out of 5]

This book was not for fun. But im counting it on my reading goal as I read the entire thing for a college class.

[Rachaeljurek]

A text for my mass media course. I really like this book for mass media. The eighth edition is improved from the seventh.

[Rachaeljurek]

Would recommend the more recent version(s) for instructing intro to mass media courses