Marketing with Olc.

by Orville C. Walker Jr., William J. Stanton

"Marketing, 14/e", by Etzel, Walker and Stanton is completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship.

Paperback

First published August 28, 1996

Reviews

[Malaika · Rating 1 out of 5]

I want the pdf of this book but it's not available. Kindly allow that option of download! It will be more helpful.
Thank you!