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How to Mind Read Your Customers

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Discover how to use the principles of behavioral psychology (made easy and accessible) to master the art and science of salesmanship. What's the most important factor in becoming a successful salesperson? Is it ambition and drive? Maybe it's enthusiasm. Or maybe success in sales just boils down to good old-fashioned hard work. While all these things contribute to sales success, business strategist David Snyder knows that the real key is reading different personality types--including one's own. Based on Snyder's popular seminar, How to Mind-Read Your Customers will teach you how to: Innovative and empowering, yet down-to-earth and humorous, How to Mind-Read Your Customers is an invaluable resource for anyone in sales, marketing, or customer service on how to take selling skills to the next level.

224 pages, Paperback

First published February 15, 2001

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David P. Snyder

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