The Ways to New: 15 Paths to Disruptive Innovation

by Jean-Marie Dru

Break free and lead the market with the roadmap to Disruption The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth. Author Jean-Marie Dru is the originator the Disruption methodology, which he shares here; he is also an international authority on breaking the mold and leading the market, and this book is his guide to making it happen. Too many companies are too slow with innovation. They lag behind, creating at a snail's pace, and thus miss out on any kind of organic growth. They approach new ideas too conservatively, and focus innovation on products only―when there is a whole world out there waiting to be disrupted. This book shows you how to steer your organization toward continued innovation, creation, growth, and success, with 15 proven paths to disruption. Each is illustrated with case studies from companies like L'oreal, Procter & Gamble, and Salesforce.com, to show you the glaring differences between disruption and stagnation. We like to think that we live in a world where innovation happens at a staggering pace. The reality is that we don't, but that leaves an opening that your organization can fill if you're willing to break from the herd. This book shows you how start turning in a new direction, toward sustained, forward-thinking growth. Everyone loves to cite Apple, Google, and Amazon as proof of high-speed innovation. But companies like this represent only 20% of companies worldwide―the other 80% are still floundering and failing to move forward. The Ways to New gives you a roadmap to innovation, and the tools to make it work.

Genres: Business

208 pages, Hardcover

First published December 7, 2015

Reviews

[Cristiana · Rating 4 out of 5]

I enjoyed "Disruption", it was a very good read on how to look at things differently and on how brands can change their whole business model from one small detail. I think it's definitely a good read for people in the marketing field, as well as PR, digital or business.

[Simone Bocedi · Rating 3 out of 5]

I should turn this into a presentation about 15 disruptive brand cases of the last 20 years. Or maybe such a presentation was the inspiration for the book. It's also an OK view on the thinking me behind TBWA.

[Alice · Rating 3 out of 5]

What I liked most is the "What if" list which can be a good tool for starting a creative conversation or strategic analysis. The case studies are not that compelling, although they do get the main idea across.

[Alin Scorobete · Rating 4 out of 5]

Plenty of interesting, detailed and famous study cases and some practical guidelines. All in all, a good book.

[Peter P. · Rating 3 out of 5]

Solid, if not ground-breaking stuff.

[Henry Manampiring · Rating 4 out of 5]

Very inspiring to find ways for innovation. Plenty of case studies and questions list to spark discussion.

[Frederik Lierde · Rating 3 out of 5]

Easy reading and some interesting stories about famous brands

[Adina · Rating 3 out of 5]

A book that makes you think in the “What if” scenario, challenging you to get out of your box and come up with “disruptive” ideas.

[Simina · Rating 3 out of 5]

carte simpla, cu idei care te inspira, prost tradusa, iar asta e foarte enervant

[Kraynik Thomas]

A good book with some good advice on how to innovate in every way possible..