Predictive Analytics in 56 Minutes provides a short introduction to the fascinating world of predictive analytics, which can be read in about an hour. In this time, you will gain an understanding of what predictive analytics is, how it's applied and how organizations benefit from its application.
Cheap, short and clear. As it says in the blurb it's not a long book, but it's worth a fiver given other similar books seem to be in the 15-30+ pound range.
This book is a short yet solid introduction to the world of Predictive Analytics without going too deep into the technical aspects. However, Steven does explain the technical jargons whenever he mentions them which is quite useful.
The chapter on Ethical considerations is well thought out as this is something that will get lots of attention in the current world of Big Data, AI and ML.
I already have couple of other longer books on PA in my to-read list, this book provides a launchpad into those books.