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Complete Design Thinking Guide for Successful Professionals
Design Thinking is a game-changer, my friends! It's not just some fancy buzzword- it's a tool that propels brands, businesses, and individuals to new heights of success. 🌟
Picture Every designer worth their salt goes through a transformative journey in their minds with every project they take on. It's like a secret weapon, fueling innovation and driving creativity like nothing else. 🔥
But hold on, there's so much more! You'll witness a total shift in processes, strategies, and innovation at every level. It's a holistic approach that takes your entire business to the next level. 📈
In this book you
• Understand key characteristics of Design Thinking
• Empathize- Understand your customers / users
• Define- Define clear project / business objectives
• Ideate- Explore ideas and solutions
• Prototype- Build and visualise ideas
• Test- Review and decide best idea
Chapter 1: What’s Design Thinking
Why Do We Need Design Thinking?
What Makes Design Thinking Unique?
DT Action Plan and 5 Mindsets
7 Personality Types
Chapter 2: Design Action Plan
5 Characteristics of Action Plan
Empathise Phase
- User Interview Template
- Persona Template
- Empathy Map Template
Define Phase
- Design Brief Template
- Stakeholder Map Template
- Customer Journey Template
- Context Map Template
- Opportunity Map Template
Ideate Phase
- Prioritisation Map Template
- Affinity Map Template
- Idea Evaluation Template
Prototype Phase
- Physical Prototypes Example
- Wireframes Example
- Storyboard Template
Test Phase
- User Test tTemplate
- Prototype Evaluation Template
Chapter 3: 5 Thinking Mindsets
Summary of 5 Mindsets
Anatomy of a Design Thinker
Mindset 1: Think Users First
Mindset 2: Ask the Right Questions
Mindset 3; Believe You can Draw
Mindset 4: Commit to Ideate
Mindset 5: Prototype to Test
Chapter 4; Think Users First
What are Your Users Inherent Needs?
Structure of Empathise
- Prepare
- Engage
- Analyse
What is Empathy Map?
What is Job-to-be-done (JTBD)?
What is Persona?
Power of Storytelling
Chapter 5: Ask The Right Questions
Why Ask the Right Questions?
5 Question Types
Who Should You Ask Questions?
Dealing with Boss and Stakeholders
- Design Brief
- Stakeholder Map
- Customer Journey
- Context Map
- Opportunity Map
Chapter 6: Believe You Can Draw
What is the Value of Drawing?
Why Should We Communicate by Drawing?
How to Start Drawing?
- Visual Library
- Communicate Journey
- Frame Problems
- Deliver Ideas
How to Start Facilitation by Drawing?
Chapter 7: Commit To Ideate
Why do You Need to Ideate?
What are the Rules of Ideation?
How to build a Creative Culture?
How to Facilitate an Ideation Session?
Divergent- Common Ideation Techniques
- Brainstorming (Brain Dump)
- Brainwriting
- Creative Matrix
- SCAMPER
- What if?
Convergent- 3 Simple Ways to Converge
- Affinity Map
- Prioritisation Map
- Idea Evaluation
Chapter 8: Prototype To Test
What You could Use as a Prototype?
Why do We need a Prototype?
Why do We Test?
Overall Test Process
- Prepare (the Test)
- Conduct (the Test)
- Analyse (the Result)
What to Do After Testing?
This book is useful
Picture Every designer worth their salt goes through a transformative journey in their minds with every project they take on. It's like a secret weapon, fueling innovation and driving creativity like nothing else. 🔥
But hold on, there's so much more! You'll witness a total shift in processes, strategies, and innovation at every level. It's a holistic approach that takes your entire business to the next level. 📈
In this book you
• Understand key characteristics of Design Thinking
• Empathize- Understand your customers / users
• Define- Define clear project / business objectives
• Ideate- Explore ideas and solutions
• Prototype- Build and visualise ideas
• Test- Review and decide best idea
Chapter 1: What’s Design Thinking
Why Do We Need Design Thinking?
What Makes Design Thinking Unique?
DT Action Plan and 5 Mindsets
7 Personality Types
Chapter 2: Design Action Plan
5 Characteristics of Action Plan
Empathise Phase
- User Interview Template
- Persona Template
- Empathy Map Template
Define Phase
- Design Brief Template
- Stakeholder Map Template
- Customer Journey Template
- Context Map Template
- Opportunity Map Template
Ideate Phase
- Prioritisation Map Template
- Affinity Map Template
- Idea Evaluation Template
Prototype Phase
- Physical Prototypes Example
- Wireframes Example
- Storyboard Template
Test Phase
- User Test tTemplate
- Prototype Evaluation Template
Chapter 3: 5 Thinking Mindsets
Summary of 5 Mindsets
Anatomy of a Design Thinker
Mindset 1: Think Users First
Mindset 2: Ask the Right Questions
Mindset 3; Believe You can Draw
Mindset 4: Commit to Ideate
Mindset 5: Prototype to Test
Chapter 4; Think Users First
What are Your Users Inherent Needs?
Structure of Empathise
- Prepare
- Engage
- Analyse
What is Empathy Map?
What is Job-to-be-done (JTBD)?
What is Persona?
Power of Storytelling
Chapter 5: Ask The Right Questions
Why Ask the Right Questions?
5 Question Types
Who Should You Ask Questions?
Dealing with Boss and Stakeholders
- Design Brief
- Stakeholder Map
- Customer Journey
- Context Map
- Opportunity Map
Chapter 6: Believe You Can Draw
What is the Value of Drawing?
Why Should We Communicate by Drawing?
How to Start Drawing?
- Visual Library
- Communicate Journey
- Frame Problems
- Deliver Ideas
How to Start Facilitation by Drawing?
Chapter 7: Commit To Ideate
Why do You Need to Ideate?
What are the Rules of Ideation?
How to build a Creative Culture?
How to Facilitate an Ideation Session?
Divergent- Common Ideation Techniques
- Brainstorming (Brain Dump)
- Brainwriting
- Creative Matrix
- SCAMPER
- What if?
Convergent- 3 Simple Ways to Converge
- Affinity Map
- Prioritisation Map
- Idea Evaluation
Chapter 8: Prototype To Test
What You could Use as a Prototype?
Why do We need a Prototype?
Why do We Test?
Overall Test Process
- Prepare (the Test)
- Conduct (the Test)
- Analyse (the Result)
What to Do After Testing?
This book is useful
- GenresDesign
221 pages, Paperback
First published June 11, 2015
37 people are currently reading
65 people want to read
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Displaying 1 - 4 of 4 reviews
September 2, 2019
Great book. Complete and useful
This is really a great book. Est yo read and enjoyable. All the concepts are well explained. The templates are practical and useful. The activities are very doodling to practice.
I do recommend this book for beginners and intermediates in design thinking.
This is really a great book. Est yo read and enjoyable. All the concepts are well explained. The templates are practical and useful. The activities are very doodling to practice.
I do recommend this book for beginners and intermediates in design thinking.
December 22, 2020
Good introduction to Design Thinking. Clear overview for someone who is looking for a starting point to design thinking. However, if you are looking for something intermediate or more in depth, this book may dissapoint a bit.
July 9, 2019
Very good book to learn Design thinking
February 20, 2016
I couldn't even get to the content as the formatting was horrific. Whoever converted for kindle effectively took scanned images of each page, making it impossible to read on a small device.
Sell it as print only if you aren't going to go through the effort to convert it correctly.
Sell it as print only if you aren't going to go through the effort to convert it correctly.
Displaying 1 - 4 of 4 reviews