Mistakes Authors Make: Essential Steps for Achieving Success as an Author

by Rick Frishman, Bret Ridgway, Bryan Hane

The publishing landscape can be a tricky one to navigate. There are so many aspects to authoring and publishing a book that it’s easy for you to make critical mistakes that can you off course and significantly decrease your chances for success. How many of the 50 biggest mistakes authors make are you making? When you learn to avoid the biggest mistakes authors make you can greatly enhance your chances for success in the publishing world. In this insider’s look at the worlds of publishing and book marketing coauthors Rick Frishman, Bret Ridgway and Bryan Hane bring their 65 combined years of experience in the publishing world to you and share their secrets to success. You’ll How to master media and other key marketing channels authors should use Keys to capturing the browsing buyer in bookstores and online The new publishing landscape and how it impacts you How to increase the readability of your book so readers keep coming back How your book is the key piece of your own information marketing empire And much, much more

Genres: Writing

226 pages, Hardcover

First published March 17, 2015

Reviews

[W. Whalin · Rating 5 out of 5]

Create a Breakout Book with These Insights

Every day thousands of new books are published. How does an author break through the noise and avoid the common pitfalls then achieve success? From my years in publishing, you need to turn to experts who know these errors intimately and learn from their insights. This type of wisdom fills the pages of MISTAKES AUTHORS MAKE.

Authors Rick Frishman, Bret Ridgway and Bryan Hane have worked with thousands of authors on marketing, promoting and selling books. Their combined experience is poured into the contents of MISTAKES AUTHORS MAKE.

Here’s one brief example of the information packed into this book: “Your book is a door opener. It’s an introduction to you and your message. It’s a marketing weapoin in your arsenal as you look ato build your platform and increase your reach to the world. If you happen to make some money on the direct sales side of your book that is wonderful. You should consider that a bonus. The smart book marketer recognizes that the real money is in what the book can do for you in terms of opening doors and making opportunities available.” (Page 8-9)

Whether you are writing your first book or have published many books, whether you are writing a novel or a nonfiction book, you can profit from the careful study and application of this book. I highly recommend it.

W. Terry Whalin is an editor and the author of more than 60 books Straight Talk From The Editor, 18 Keys To A Rejection-Proof Submission

[Marty Essen · Rating 1 out of 5]

I am an author who has been successful at promoting my own books. Nevertheless, I'm always looking for new ideas. For me, this book wasn't the place. Perhaps it might have been useful if I was an author who wrote books specifically to help me hawk other products. But for authors who write nonfiction that isn't business-oriented, or any type of fiction, I can't see much value here. Also, this book could have used some serious copy editing.

[Sandra · Rating 5 out of 5]

This book brought back my enthusiasm for writing

I’ve struggled to find my focus. The mistakes listed in this book are the challenges I needed to do a better job

[Gregory Didaleusky · Rating 5 out of 5]

Informative book.