The Visual Communications Book: Using Words, Drawings and Whiteboards to Sell Big Ideas

by Mark Edwards

"A picture paints a thousand words," or so the saying goes. We undoubtedly live in a visual world. Surrounded by, and immersed in, a never-ending stream of visual images, icons, colors, graphics and illustrations, we have learned to convey even the most abstract of concepts by using the simplest of building blocks: words, images and shapes. This highly practical and accessible book will help anyone understand the power of visual communications quickly and how you can use it as an attention-grabbing presentation medium. In doing so, you will learn how to show, tell, and sell your story, products, services and ideas more effectively.

LID Publishing's popular Concise Advice Lab notebooks are designed to be quick and comprehensive brainstorming tools for busy professionals. The small trim size makes it easy to take along in a briefcase or purse. Interior pages are matte finish, so ink won't smear, and there's plenty of space to jot notes. A ribbon makes it easy to mark your place, and the elastic outer band keeps the notebook closed.

180 pages, Paperback

First published June 1, 2015

About the author

Mark Edwards is the founder of Whiteboard Strategies Ltd, a consultancy that specializes in sales strategy, training and visual communications. He is the author of The Visual Communications Book

Reviews

[Am Y · Rating 2 out of 5]

A good collection of different ideas in visual comms: e.g. using arrows, shapes, relative size, cartoons, distance, graphs, venn diagrams, pie charts, etc etc to depict concepts.

However the standard of English left much to be desired, which greatly marred the reading the experience. Sentences were expressed rather inelegantly (e.g. there was a sentence that read something like, "A useful thing about __ is its many uses") and the grammar and phrasing were pretty bad in some places.

Also, if I had a dollar everytime I saw "led" (the past tense of "lead") being misspelled as "lead", I would be rich now.

[Stefano De Gemmis · Rating 1 out of 5]

Not giving what was promised

The book clearly says in the early pages that it is going to provide tools followed by examples to clarify how to efficiently use the tools. Not only the tools provided are ridiculous, the once that are not even taught anymore in business class, but the examples provided are not comprehensive and clear. This was literally wasted money.

If you have a business background, this book is a complete waste of time. If you don't, this book is not going to be very useful in any case either.

[Hugo Martín · Rating 1 out of 5]

El autor se debió de sentir como Newton descubriendo la gravedad o Darwin escribiendo sobre el origen de las especies, sin embargo el libro se asemeja más a los apuntes de un estudiante promedio de economía de 2° de la ESO.

[Ach Spydark · Rating 3 out of 5]

It's for the beginner who doesn't know how to create infographics. Use tools, diagrams, arrows etc. If you looking for an advanced detail, this might not fit for you.

[Maxim Baranov · Rating 2 out of 5]

Почти бесполезная книга.
Сам автор предлагает ее как подставку для кофе. Это будет ее лучшее примененние.

[Thk · Rating 1 out of 5]

Thought it was slightly useful - after reading Dan Roam's Show and Tell, I have downgraded the rating to 1 instead.