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413 pages, Paperback
First published January 1, 2003
French Theory doesn’t explain - or profess to explain - the ideas of its principal characters. To even refer to its titular characters as “characters” is already misleading - Foucault, Derrida, Deleuze and Co. are stick figures in Cusset’s narrative. French Theory is about the construction of a specific (non-)knowledge, the creation of “French Theory”, which, as Cusset details, is less a unified body of theory than a sociological phenomenon. “French Theory” is a way of speaking, a bohemian affect.
My first exposure to “French Theory” conforms more or less to Cusset’s accounting. Although I first read “French Theory” while I was in college, I did not read any “French Theory” for college. My coursework, primarily in (analytic) philosophy, sociology, and women’s studies, featured very little in the way of “French Theory.” I went to a no-prestige non-flagship campus state school; I didn’t know anyone who read “French Theory” for college, but I did meet some people at college who did read “French Theory,” primarily other boho weirdos.
First exposure: Foucault’s name would occasionally appear in AdBusters, a magazine I knew from finding it on accident at the Barnes and Noble in Fargo, ND. I had no idea who he was, but AdBusters certainly seemed to think you, the bohemian audience, would know exactly who he was. I remember opening of issue #42 - no table of contents, just 12 pages of the Courier slogan “grand narratives are always invisible” imposed over a series of photographs and Mark Tansey paintings. Based on Cusset’s telling, this is a typical first exposure to “French Theory” - a completely decontextualized phrase or slogan (or, more charitably, a “detourned” phrase) juxtaposed/imposed over contemporary art, and consumed in a non-academic setting. I was too far in the middle of nowhere to know about Semiotext(e) or the New York contemporary art scene generally. AdBusters was my introduction to all that.
Second exposure: I bought the (international) noise conspiracy’s A New Morning, Changing Weather LP sometime around 2004 at a used record store (again, in Fargo, ND). This was, oddly enough, my first true exposure to the canon of “French Theory” (“French Theory” in its truest sense - not structuralism, not poststructuralism, not literary theory, but “French Theory”). The liner notes featured, alongside an essay titled “The Global Fear Factory”, a short reading list accompanying each song’s lyrics. So, in a song featuring the lyric “Cause essence is nowhere and nothing is real” we are admonished to read Simulation and Simulacra, the Samuel Beckett novel Malone Dies, and Saussure’s Course in General Linguistics. That Simulacra and Simulation is mis-titled is symptomatic of the diffusion of “French Theory.” Likewise, one might puzzle at the purpose of a notionally anticapitalist rock band telling its listeners to read Saussure. Other recommendations besides Saussure and Baudrillard include Judith Butler, Foucault, Spivak, but also more traditional left-wing standbys like George Orwell and Noam Chomsky. That the respective arguments of Chomsky’s Year 501 and Hardt and Negri’s Empire are in direct contradiction maybe matters less than the aesthetic effect of being the kind of person that has read both books, or, perhaps more likely, knows both titles.
Cusset unfortunately doesn’t discuss AdBusters or the (international) noise conspiracy directly; he does discuss the (New York) art scene as a significant vector of “French Theory”. The punk and hardcore scenes of the 1990s do not get any mention, alas. But I imagine he would get a kick out of the existence of the (international) noise conspiracy - a Swedish rock band who surely introduced more than just myself to “French Theory,” an example of the “Worldwide Theory” phenomenon he discusses in chapter 13.
Surely there is something “postmodern” about the way a set of obscure French authors became superstars in America and it is via their fully Americanized version that they become known in Sweden, which then re-exports back to the United States, by now completely divorced of its “original” “meaning” such that the audience is admonished to read the defiantly Hegelian American Marxist Harry Cleaver alongside Foucault and Baudrillard.
But enough about me - is Cusset’s book any good? Yes. But to clarify, this book is not a history of French Theory; it is a history of “French Theory”, the American invention. As Cusset tells it, a group of French philosophers and critics found an American audience in the 1970s and 1980s just as their fortunes had been all but eclipsed in Gaul itself. As the democratic socialist left took power in France in the 1980s with an aggressive program of economic reform (apparently unknown to American audiences in the moment but when the time came, Foucault was an opponent of Mitterand from the right), the “radical” thinkers of poststructuralism had been supplanted by the thin gruel of the TV friendly New Philosophers. No matter; 1968 Thought would find a new home in the context of a country with a newly puissant right, the United States.
But - as Cusset tells it - this new invention would be transmogrified into something nearly unrecognizable to French readers who had lived through the structural revolution as it occurred. The Savage Mind had been translated into English in 1966 with no popular impact. While Barthes was popular with the literati before the rage for “French Theory” and Althusser was widely disseminated within the diminished subculture of post-1960s Marxist-Leninism during the 1970s, it was Sylvere Lotringer’s journal Semiotext(e) that set off the cultural tidal wave that we now know as “French Theory”. The history of Semiotext(e) warrants a book of its own; until then, Cusset will have to suffice.
Anyone familiar with “French Theory” will already know bits and pieces of the story; they are almost certain to learn additional bits and pieces. I loved this book but would offer two rather modest critiques of it.
First critique: Cusset misidentifies the prehistory of “French Theory” in the United States. Cusset treats Lotringer as the primary vector of dissemination of “French Theory.” Gayatri Spivak is also credited for her work translating and introducing Of Grammatology. But I think it is reasonable to say that “French Theory” as a phenomenon was already underway by something like ““French Theory” Mark I”. That is, the New Left Review had already introduced an Anglophone, non-exclusively academic audience to Lévi-Strauss, Lacan, and Althusser. In the United States, far from New York City in Tucson, Arizona (!), the Marxist-Leninist journal Theoretical Review was publishing and discussing Althusser and Poulantzas alongside Gramsci (curiously, Althusser and his student Poulantzas are almost entirely absent from Cusset’s book). Concurrently but less significantly for American audiences, Lacanian themes became familiar within film studies via the British journal Screen. Likewise, Paul Piccone’s Telos - although more preoccupied by innovations in Germany and Italy than France in its early years - is not mentioned.
Second critique: we might wonder just what “French Theory” is. Is it a “canon” of thinkers? An affect or outlook influenced by a set of now-dead French philosophers? A sociological phenomenon wherein a set of Franco-American memes took root in American society (“bodies and spaces”)? We might also then wonder if perhaps “French Theory” is also something more than strictly “French” (or American). That is, right alongside the French theorists of “French Theory” a parallel track of occurred, whereby Western Marxism was also spayed, neutered, and recontextualized as “critical theory” (a more capacious term than Horkheimer’s Critical Theory, as it now includes Agamben and even Heidegger himself). Although Cusset does briefly discuss the early 80s issue of Semiotext(e) dedicated to Franco-Italian Autonomist “Post-Political Politics”, he otherwise does not discuss the extent to which the new Italian thought was introduced to an American audience on the back of “French Theory.” Michael Hardt plays an important role here, having written one of the earliest English monographs on Deleuze while also acting as an early translator of Giorgio Agamben, and, of course, co-authoring one of the all-time best-sellers of “French Theory,” Empire (that neither of its authors is French is just one of the fun little ironies of history).
This is ultimately the biggest flaw in the book - since “French Theory” is just as much about American reception and recontextualization as it is about French authorship, one might wonder just where the boundaries of the canon of “French Theory” lie. Of course, that is perhaps part of Cusset’s own argument - “French Theory” is Foucault, Derrida, and Deleuze; but it is also the Americanized Foucault, Derrida, and Deleuze. But it is also not Foucault, Derrida, and Deleuze at all - it isn’t even “Foucault,” “Derrida,” and “Deleuze.” It is simply an aesthetic temperament that took the world by storm. “French Theory” is one manifestation of that certain thing, immanent to the social itself, what Deleuze called an “abstract machine” or Foucault a “diagram” - “French Theory” is not French, nor Theory, it’s something else entirely.
But even this possible retort is perhaps letting Cusset off the hook too easily. It isn’t just that “French Theory” is the product of the fevered imaginations of the Coastal cultural elite. The revolution in the humanities was also a revolution in the social sciences; as Cusset mentions near the end of the book, Foucault stands alone amongst “French Theory”-ists in terms of citations and book sales. At the time of publication, Foucault was already canonical within American political science and sociology; in 2023 there is no sign of this changing anytime soon. Indeed, if Derrida’s star has fallen in the humanities in the interim, Deleuze’s star has risen significantly. Meanwhile, Slavoj Zizek has become an international academic megastar, having studied directly under one of the masters - Lacan - while also engaging both with French theory and Americanized “French Theory.”
“French Theory” is profoundly important, if not particularly profound itself. For anyone curious as to how and why it is that “bodies and spaces”-style discourse began, this book will be enlightening. Anyone interested in either French structuralism/poststructuralism or “French Theory” will learn something from Cusset. For me, it was an incredibly fun thinking person’s page turner: part gossip journalism, part intellectual history, part amateur sociology, (much smaller) part philosophy.