Writing and Producing Radio Dramas

Communication for Behavior Change #1

by Esta de Fossard

The book demonstrates how to create RADIO DRAMAS that encourage people to makpositive behavioral changes to improve their lives. Itprovides instructions, examples, and samples on the creation of serial or stand-alone radio dramas that will attract the attention of audiences.The book teaches people how ·         Create RADIO DRAMAS that will appeal to aselect audience ·         Create characters that represent and attract the target audience ·         Introduce subtle and convincing ways to improve the standard of livingof the audience Conduct design workshops for preparing design documents thathelp script writers create ‘convincing’ dramas containing the behavior-change message accurately 

320 pages, Paperback

First published February 1, 2005

About the author

Esta de Fossard is Professor at The Johns Hopkins Zanvyl Krieger School of Advanced Communication. For many years prior to this, she was Senior Communication Advisor at the Johns Hopkins University’s Bloomberg School of Public Health, Center for Communication Programs. She previously taught at the University of Southern California, Ohio University, and George Mason University in Virginia. De Fossard has been working in the field of behavior change communication for more than 30 years and has served as an international freelance consultant for numerous projects using radio or television for behavior change or classroom education. Her role involves assisting with curriculum design, training, script writing, production, and evaluation of the media campaign. Her practical experience in using media for behavior change spans 60 countries in Asia, Africa, and Latin America. She is also an author with more than 50 books―both for adults and children―to her credit.

Reviews

[Zainab]

this book is a must for those who are into writing for radio drama. I have enjoyed the first part of the book, but the second I felt it is somehow boring. But overall, I am satisfied with the book.