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Send 'em One White Sock and 66 Other Outrageously Simple Ideas from Around the World for Building Your Business or Brand: The Maximarketing Idea Book
Best-selling authors Stan Rapp and Thomas L. Collins reveal 66 of the best marketing ideas of all time--each designed to make greater brand identity and market share a reality. Fans of the Maximarketing trilogy, and anyone else looking for fresh sales and marketing perspectives, will want to read about and use these tried-and-true techniques and out-of-the-box ideas from leading companies worldwide.
224 pages, ebook
First published March 22, 1998
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