Economics of Strategy offers a comprehensive text that provides a link between economic theory and business applications that is at once technical in its approach and accessible due to its numerous examples and clear writing style. The sixth edition of Besanko's Economics of Strategy uses economic theory to bring new insights to popular topics in modern strategy. By presenting basic concepts of economic theory with ideas in modern strategy literature, this book provides readers with a logical framework for understanding the strategic activities within a firm.
This book provides valuable theoretical and practical information on strategy. Well structured and understandable. I read it as a part from preparation of my Strategic course for Graduate School. If you are a grad student, go for it.
This textbook is comprehensive and well-written, over viewing a lot of ground about how firms and markets organize and evolve. A big highlight for me were the "green boxes" -- the sidebar examples, many of which were interesting and surprising (did you know that cement industry is organized differently in US, Mexico, and Brazil? Did you know Samsung evolved from a very top-down organization focused on volume to much more innovative, risk-taking producer of quality goods?)
Being a textbook, the book provides questions at the end of each chapter, which were helpful in deepening one's understanding and suggesting connections between topics in the text.
Without getting overly theoretical, the book does provide simple economic models -- which are useful in shedding light on topics such as pricing and profit levels in oligopolies. Perhaps the most valuable parts to me were the treatment of oligopoly and discussion of market structure -- including the role of endogenous costs in giving rise to soft-drink-like markets with few dominant forms and many small entrants.
As the title would suggest, the book offers an economics perspective on structure of markets, role of differentiation in strategy, and even internal structure of the firm. Also useful was the treatment of micro and macro dynamics of competition -- both are important to understand if one wants to pick firms which are likely to, for example, attain and retain market dominance, or coexist profitably with other market powers.
Weighing in at around 500 pages of dense network of theories and data, this book took considerable effort to work through, but it amply rewards the effort invested.
Very good first half, average second half. The book has some excellent modern examples and taking as mathematical an approach as possible for the topic suits me. This worked really well in the first parts, discussing competition, entry/exit, and competitive advantages. The second half which focuses more on internal organisation and some aspects of value creation and such were rather weak and verbose…
Course handbook for economics of strategy course. Some of the concepts included in the book are those of game theory, positioning, competition and organizational readiness for competitive performance linked to financial incentives. These are all fundamental concepts that every business professional should be aware of, put in a concise but maybe a bit too text-heavy format.
+Applies macro & micro- economic theory to practical issues. +Provides many interesting case examples from actual companies. +Gives a good overview of contrasting theories from a historical perspective.
Brilliant book that outlines various different concepts of strategies that can be found in any firm. The star factor for me are the real-life/anecdotal examples that are given to help readers apply these concepts to real issues amongst firms, and hence improve their understanding. Worth every penny.
The book can be used as a starter for understanding a concept of business competition, competitive environment and strategy. It contains numerous case studies and provides a useful framework for further readings on the topic.