Nonprofit Fundraising 101

by Darian Rodriguez Heyman

Raise more money for your cause! Based on expert advice and insights from a variety of respected industry experts, Nonprofit Fundraising 101 is an essential text for nonprofit professionals, volunteers, activists, and social entrepreneurs who want to leverage best practices to promote their cause. Built upon the success of the best-selling Nonprofit Management 101 , this easy to digest book provides practical, comprehensive guidance for nonprofit fundraising around the globe. With tips and tools, expert advice, and real-world insights from almost fifty industry leaders, this robust resource addresses the entire spectrum of fundraising for nonprofits, Written by and for front line practitioners and geared towards a global audience of emerging and established leaders, this field guide offers step-by-step formulas for success. Nonprofit Fundraising 101 features a foreword by fundraising guru and Soul of Money author Lynne Twist, insights from notable non-profit professionals such as CNN's Van Jones, and an afterword by Kiva.org Co-Founder & President Premal Shah. This book also provides indispensible ideas and diverse case studies ranging from grassroots efforts to the ALS Ice Bucket Challenge, and advice for organizations of all sizes and focus. Chapters are brief and easily digestible, featuring extensive resources for additional learning, concrete best practices, and pitfalls to avoid. Enjoy this must-read manual to learn tried and true ways to raise more money for your cause, nonprofit, or charity.

Genres: Reference

368 pages, Kindle Edition

First published January 5, 2016

About the author

Darian Rodriguez Heyman is the Editor of Nonprofit Management 101 and co-founder of this website and our blog, Advancing Social Impact. As executive director of Craigslist Foundation (2004–2008), Darian worked to educate, inspire, and connect emerging nonprofit leaders and social entrepreneurs. He helped conceive its flagship program, Nonprofit Boot Camp, which grew into the largest nonprofit gathering in San Francisco Bay Area history, and launched a website that connected millions of leaders to helpful resources, and to each other. While there, he started and led several coalitions, including the Environmental Nonprofit Network and the Next Generation Leadership Forum. At the same time, he was appointed as a Commissioner of the San Francisco Department of the Environment by Mayor Gavin Newsom.

In addition to consulting for a variety of nonprofit organizations on all aspects of nonprofit management, especially board development and fundraising, Darian currently works as a managing partner at Code Green Agency, an environmental consultancy providing strategy, messaging, and fundraising support to nonprofits, businesses, and government agencies. He is a frequent public speaker, keynoting and facilitating events around the world, and recently led several civil society consultations for the United Nations Environment Programme. Darian also teaches at UC Berkeley’s Haas School of Business, where he taught “The Economics of Philanthropy” and now provides workshops on fundraising and nonprofit career planning.

In his past career as a dot-com entrepreneur, Darian co-founded and later sold the digital advertising agency Beyond Interactive to Grey Global Group, now WPP. He’s bridging this world to his social change work by preparing to launch a nationwide Social Media for Nonprofits conference series. He is passionate about supporting young leaders, integrating interactivity into educational environments, and helping noble efforts connect vision to action.

Reviews

[Amanda · Rating 5 out of 5]

As someone who had fallen into the profession, this was a really good intro and background into the field of non-profit fundraising. Each chapter features different experts, and it’s in nice, manageable chunks.

[Karen Shilvock-Cinefro · Rating 4 out of 5]

A practical guide with clear suggestions on how to obtain funding for nonprofit endeavors. Also, a helpful resource for those planning to or working in the nonprofit sector. The book was used in a graduate course I am teaching.

[David · Rating 4 out of 5]

Exactly like a 101 course on the subject. Great, comprehensive guide.

[Nina · Rating 3 out of 5]

Great resource, includes interviews with key fundraiser professionals.

[Emma Sonck · Rating 3 out of 5]

This was a textbook for my masters program.

[C. Shepard · Rating 4 out of 5]

A little outdated but still has useful information for anyone wanting to know how to get started fundraising. You can't trust the links in it as most of them lead to 404 errors now.

[Jennifer · Rating 4 out of 5]

I used this as a textbook for an undergraduate level fundraising class. It was easy to read and covered most of the important topics in the industry. I would give it 5 stars for general advancement professionals. As a textbook, I would have ordered the chapters slightly differently, laid out each chapter slightly differently, and included a chapter on comprehensive fundraising campaigns. Overall, excellent handbook for anyone in the industry; I encouraged my students to hang onto it!