Influencer Marketing for Dummies

by Kristy Sammis, Cat Lincoln, Stefania Pomponi

The easy way to get 'in' with influencer marketingAre you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media--and, subsequently, grow your brand.

Influencer marketing relies on building strong relationships with customers. With the help of this hands-on, friendly guide, you'll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the most impact that content has on your overall marketing strategy


Find influencers: it's not just a numbers game or a 'who's who' of social media
Engage with influencers once you've found them
Recognize the best practices of influencer marketing and outreach
If you're a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, Influencer Marketing For Dummies is the go-to guide you don't want to be without.

Genres: Business

312 pages, Kindle Edition

First published December 14, 2015

Reviews

[Sarah White · Rating 4 out of 5]

This book is an interesting read for influencers who write or produce sponsored content. It's great to see someone talking about making sure content producers are paid fairly and have contracts in place to protect both sides.

I enjoyed taking a behind-the-scenes look at what goes into running a campaign, and it gave me some things to think about for promoting my own books.

(Full review: http://www.ourdailycraft.com/?p=6774)

I was given a copy of this book to review, by the way.

[Kathryn Sneed · Rating 4 out of 5]

I really enjoyed reading this book. While much of this book are things I already know, I really liked being able to read it from the perspective of those who plan on approaching people like me (and other bloggers) to get them to market their product or company.

I wish I could give this book to everyone I work with in influencer marketing campaigns because I think this would help so many people know how to work with bloggers and social media influencers. There are so many times where I will turn down opportunities because of the way I was approached or because the campaign manager didn't know what they were doing.

To be honest, I was shocked by the amount of incredible info that is in this book. I am not sure what I was expecting, but it extremely thorough covering pretty much everything needed to know about influencer marketing and how it works.

I won't list every single topic covered, but here are some areas that I loved and am so glad this book touched on!

- Influencer marketing 101.
- The beginning of marketing and influencer marketing. (This really breaks it down bit by bit.)
- The power of women in influencer marketing. "Women influence up to 90% of purchasing decisions."
- Blogger Influence.
- Social media influencing and the top five social media channels that are the best. (There's a chapter on each one!)
- Measuring campaign success and sales.

There are 20 chapters filled with information for both influencers and those who want to work with influencers. If you are a blogger who would like to learn about influencer marketing and how to do it right so you can make money with your blog or if you are someone who would like to learn more about working with online influencers, then this book is for you!

Remember: "It seems perfectly reasonable and logical for a marketer to want to go after the 'biggest' influencers they can find, but big doesn't mean relevant." Anyone can be an influencer.

[Hillary · Rating 5 out of 5]

A must-read for brands, agencies & influencers! If you want to get in on the online influencer marketing ground floor, you need to read this book. From a comprehensive guide to the various social networks to tips on convincing the top influencers to work with your brand, this handy reference has something for everyone. I love how simple it is to navigate and that you can easily jump to the section that you need at any moment.

[Rebecca]

This book is a great reference book for anyone wanting to get into logging or business. It is also great for anyone who has been blogging for some time. It is very informative and easy to follow.