The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage

by Roland Smart

This book is for marketing leaders who are attempting to modernize their marketing practices, the platforms that support them- so that they can partner with the chief poduct officer to innovate, drive the business, and establish competitive advantage. It's also for marketers who recognize a unique opportunity to position marketing as the "steward" not just of the brand but of customer experience across the board.

Genres: Nonfiction, Business

256 pages, Kindle Edition

First published February 29, 2016

Reviews

[Cliff Chew · Rating 4 out of 5]

Ironically, this book is written by someone who is working in Oracle, which, we have to be all honest, isn't an organization that is know for innovation (at least at the point of me writing this). Yet, the author was able to highlight certain key points regarding Agile methodology, and how an Agile marketing approach can help your marketing department and your entire organization.

The book did suggest getting an Agile specialist for your organization, which isn't that helpful from a "what I can do now" learning per se, but I guess it's like how no one can learn swimming from a book; you will need a real coach and actual commitment to learning and practising them in real life.

I highly recommend this book as it covers many interesting and diverse points, and yet, was able to go relatively deep into several (but not all) topics. Expect some (not so) subtle marketing of Oracle's marketing suite, but I see them as references points to understanding the overall martech landscape.

[Iwonderasiwander · Rating 2 out of 5]

Книга написана настільки погано, наскільки це могло б бути. Український переклад "КСД" робить її ще гіршою.

[Elvina Akhverdieva · Rating 3 out of 5]

This is very simple book to show the Agile process in Marketing. In most cases it works in more and more difficult way.

[Jason Nash · Rating 3 out of 5]

Some interesting ideas but a little mixed up other books cover topics in a better way