Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level

by Chris Baggott, Ali Sales (Primary Contributor)

Praise for EMAIL MARKETING by the NUM8ERS "At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results."
―Anne Holland, President, MarketingSherpa "Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you'll probably hear far more about mobile videocasting (or some such fashion) than you will about email marketing. You can help correct this imbalance by reading this book."
―Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK "Baggott's wonderful new direct marketing book is loaded with practical advice and recommendations from some of the best minds in the industry. Email Marketing by the Numbers should be read by everyone in the industry who wants to profit from acquiring and retaining customers."
―Arthur Middleton Hughes, Vice President/Solutions Architect, Knowledge Base Marketing, and author of Strategic Database Marketing "Amidst the confusion and changing landscape of the Web, Baggott is one of the clear thinkers who can cut through the hype and help you understand how to drive revenues through the use of marketing technology."
―Scott Burkey, Business Development Executive, Definition 6 "Baggott is the ultimate Web 2.0 entrepreneur who takes Email 2.0 to a new level. In Email Marketing by the Numbers , he gives marketers instructions for creating one-to-one conversations with prospects and customers. This book should be on the desk of every marketer in every company, big or small."
―Scott Maxwell, founder, OpenView Venture Partners

Genres: Business

304 pages, Hardcover

First published January 1, 2007

Reviews

[Arun Waghchoure · Rating 4 out of 5]

This is one of the top five books I chose to read to gain a strong understanding of email newsletters. Although I am not an email marketer, I provide a paid newsletter, which makes it essential for me to learn the best practices.

Key Takeaways for Me:
Understanding LTA (Lifetime Value) and List Value.
The importance of word-of-mouth marketing and the "Forward to a Friend" strategy.
Although this point was not explicitly covered in the book, I realized that copywriting is an underrated skill. It is more of an art and needs to be learned.
While the world is shifting from email content to YouTube videos and AI-generated content, very few people continue to focus on email as a means of outreach and content delivery.

This book is highly recommended for those in email marketing or anyone looking to explore the field.

[Josh Holtzman]

Ok so I've skimmed this, but not read it. Check out the un-named reference to American Data Company in the chapter on Triggered Emails. I wrote a chapter for the book but Chris Baggott (the author) decided not to reference my work... oh well. Enjoy.

[Camille HR · Rating 3 out of 5]

Definitely would only appeal to a small group of people - those who do email marketing as a job. For those folks, it is quite informative although may be dated in a year or two.

[Jim Hunt · Rating 4 out of 5]

This book has a lot of common sense recommendations on how to handle your email marketing--an easy read.

[Renee · Rating 3 out of 5]

Full of case studies, and one of the more useful email marketing books I've found. Can be eye-crossingly dull, however.

[Ann · Rating 3 out of 5]

Interesting, but didn't finish.