What do you think?
Rate this book


59 pages, Kindle Edition
First published October 15, 2015
The definition is ‘the study of how time and distance affect human behavior’, but that doesn’t really tell you squat, does it? Let me give you an example that will make it clear exactly what propinquity means. Let’s say you’re driving home from work, and you pass by a fast food restaurant. The instant you see the sign you start craving your favorite cheeseburger. You glance at the drive through and realize there’s not a single car in line. Before you’re even consciously aware of it you’re turning into the driveway and ordering your tasty dinner.
Now let’s modify the scenario above. You glance at the drive through and you see fifteen cars waiting. It’s going to take you 20 or 30 minutes to get your burger. What do you do? You keep driving. That’s propinquity at work. People are inherently lazy, meaning we’ll take the path of least resistance. You can see this just by looking at your own behavior in every day scenarios. (p. 43).