The Circular A Wealth of Flows Where will prosperity come from in a global economy facing rising consumer demands, environmental challenges, volatile resource prices, and the end of easy credit? Ken Webster argues that our linear 'take-make and dispose' economy is a 19th century heritage adrift in the 21st century reality. The time is right to move towards a circular economy - a regenerative model based around feedback-rich flows allied to new business models. The economic advantage lies in designing out waste, enabling access over ownership, using materials in cascading systems and radical resource productivity with the prospect of rebuilding capital and resilience. A circular economy has profound consequences for employment, education, money and finance but also induces a shift in public policy and taxation. The Circular A Wealth of Flows" gives a stimulating overview of this emerging framework for economic prosperity reinvented. Ken Webster is Head of Innovation at the Ellen MacArthur Foundation, a leading think tank on the circular economy. He is a major contributor to the development and communication of ideas in this field. For this publication Ken has sought contributions from leading experts including colleague Jocelyn Blériot at the Ellen MacArthur Foundation and Walter Stahel at the Product-Life Institute, Geneva. (c)Ellen MacArthur Foundation 2015 Ellen MacArthur Foundation Publishing Visit www.ellenmacarthurfoundation.org/book...
Energy, information, material, ICT, systems thinking. Renaissance thinking to move from linear to circular.
A cogent, humane, pragmatic analysis of where we are and how we can move forward. Draws from a wide list of thinkers from Buckminster Fuller to Avory Lovins and current game changers like Robin Chase and Elon Musk. Recommended.
Great fly-over of the circular economy and serves as a digestible reference point for anyone working in the field or who has a general interest.
Ironically, I thought it lacked a bit of a flow at times which made it hard to follow. There was a lot of structure and subheadings, quotes and sections etc. but I don’t think it provided further clarity. Or maybe some of the language was just going over my head.
However, I think I would have got a lot more out of it if I read it as a hard copy and not on my e-reader. A lot of big diagrams, quotes and different structures that weren’t properly redone for an e-reader which made it hard to comprehend.
Great content, but everything single thing else about this book was awful. The writing is full of spelling and grammatical errors, the graphic design is garish and distracting, none of the illustrations make any sense. If this were the capstone project for an MFA program I’d say “great job!” but I also wouldn’t want to actually read it.
Well done and I was excited to see new content. A small but strange aside, this could not have appeared crazier looking on my eReader. The fonts where different colors, sizes, it was bizarre.
Back to the content, thorough and far reaching. Not the over-cited, day-to-day examples of businesses doing things differently (e.g., Patagonia). This is more specific and technical.
I love the format of this book! It breaks the information down really well so that subject areas that might be a bit heavy are actually easy to digest.
It is clear in expressing the urgency to transition from linear to circular economy, but naturally, since not very many companies are practicing it, it is left as a nice premise. The author provides with examples on cultivating rice based on natural ecosystem and driverless cars, the book is full of information, but lacks a more reflective attitude on the significance of a circular economy. For example, speaking of the economic bubble in relation to linear economy, the author briefly prompts a possibility, even if an original one, of creating an economic bubble for assets in circular economy, but the idea is left underdeveloped. Therefore, it ends up unfocused, repeating in the end what was suggested in the beginning.
Could be written much more concisely and clearly. Tends to waffle at times. Very interesting subject though, and this provides a patient reader with a good overview.