This is the paperback version of the first title in our exciting and highly visual approach to the conventional graphic design handbook, defining graphic design in its broadest terms. The book deals with the vital issue of revisiting a contemporary definition of graphic design, and defines the breadth and scope of activity and the potential opportunities posed to a variety of readers. This title really addresses the issues regarding graphic design today and aims to become essential reading not just for students and aspiring designers, but also for professionals.
Systematically reviewing graphic design as a function , with some insights by modern designers like Paul Rand , offering a bottom up very brief review ,,fast and dirty, while giving root keywords for those who want to dig deeper about graphic design before and after technology.
The very obvious goal behind the book is to make you see more than reading, the text is there only to make you able to look at the images provided ,somehow, with a graphic designer's eyes and it answers the question of: (where it came from?). The writer did that several times, again , very briefly.
It's a good choice if you want to have a general insight about the idea of graphic design and how it changed and evolved with technology since the very early practices. It covers a lot of the graphic design practice (briefly) However, it's not a good choice if you are interested in today's practices as it's relatively old , published before all the radical changes happened in the field since 2000.
Quite the handy and illuminating guide this. Briefly, it describes the numerous aspects of graphic design, mostly one subject or concept to two pages, with very pertinent illustrations and explanatory text. I found this guide useful and revelatory and my only fault with it is that some of the illustrations, photographs etc, were small and hard to discern. That's the fault of the book's format, which is roughly A5. Withal though, great stuff.