Essentials of Business Analytics

by Jeffrey D. Camm, James J. Cochran, Michael J. Fry

THIS IS A STAND-ALONE BOOK . CD or access code is NOT included

ESSENTIALS OF BUSINESS ANALYTICS, 2e provides students the opportunity to build valuable skills that are in high demand by today's businesses. Excellent examples and visuals help illustrate data and results for each topic. Step-by-step instructions for various software programs help you perform the analyses discussed. You will find practical, relevant problems at a variety of difficulty levels to help you learn and succeed in your course.

896 pages, Hardcover

First published January 1, 2014

Reviews

[Andrew · Rating 3 out of 5]

This text was part of my MBA program, and it's decent, but not amazing. It's what I would call a great reference book, but not necessarily a great teaching book. By that I mean that all the info you want and need is there... But it's not always explained well. I found that I had to supplement the textbook descriptions with YouTube videos and lots of discussions with classmates to really understand the content.

Another negative: most modern textbooks come with online accounts where you can study and test yourself (quizzes, etc). This textbook has nothing like that. Its "online companion" is simply Excel files with the datasets used in the examples.

[Prateek Gupta · Rating 4 out of 5]

Highly recommended for understanding breadth of business analytics