Colas uses the “Ball don’t lie” taunt of Rasheed Wallace towards officials, with its origins in Black American pickup basketball, to analyze what he terms as the 9 major foundational and discursive myths of basketball. He begins with this taunt in arguing that the NBA depends on urban pickup basketball for development, but seeks to strictly control it through referee policing of players, with much latitude in what constitutes a foul. The two chapters of part one looks to foundational myths of the NBA, shifting the games roots onto foundational and administrative figures. Chapter one, explores the Naismith foundational myth, which Colas argues obscures that his original set of rules is drastically different than today’s game, since it was totally passing oriented, while a player is one who invented the dribble on a makeshift play, which builds upon the rule of law as opposed to player improvision shaping the game’s evolution. Chapter two looks to the NBA founding myth, which usually backdates to the founding the BAA, a more open league than the BLA, but in order to place basketball as reaching “maturity” of being properly organized under capitalist supervision as far back as possible.
Part two moves to the mythology of modern basketball over the course of the NBA’s development, beginning with a chapter on the supposed rivalry between Wilt Chamberlain and Russell, with Chamberlain having the statistics and showmanship, while Russell did things the right way (the “white way”) and therefore gets the championships. The reality is that they two were friends and merely competed and Chamberlain won plenty of big games, while Russell was very outspoken in Civil Rights struggles, especially in Boston. Chapter four moves to the myth of the perfect team of the 1970s New York Knicks, with racial harmony, even though the Knicks dynasty was shorter lived and exaggerated how much harmony actually occurred. Chapter five moves to the myth of Magic Johnson versus Larry Bird, when Bird supposably saved the NBA from being too black as people were drifting to the college game out of disgust at perceived black antics.
Part three then touches on the NBA as a global league from the early 1990s on, with multinational reach and involvement. Chapter six touches on the intersections of Michael Jordan as the best of all time, mirroring Fukuyama’s End of History narrative, in that Jordan now transcended race in his greatness. Chapter seven moves to Allen Iverson and the need of the NBA to regulate hiphop, which it profited off but needed to keep it from becoming too “street” as Iverson unapologetically embodied. Chapter eight looks at the myth of doing it the right way, as Larry Brown epitomized with the Detroit Piston’s victory over the dynastic Los Angeles Lakers, obscuring the stardom of its own players. Finally, Colas closes by analyzing Lebron James’s press conference from Cleveland to Miami, with the backlash against the audacity of a black man claiming maximum value and freedom of movement for himself. Eventually, it was a morality tale, as James returns to Cleveland to deliver a ring after he matured in Miami.
Key Themes and Concepts
-“White basketball consciousness” holds onto white control over black athletes, chastising them as needing to know their place with small ball, not pursing maximum money, and not dunking.