Never in the history of capitalism has there been a greater need for a shift in business focus. Consumers are cynical, skeptical and cautious, opening a new opportunity for difference-makers. We need to move away from the traditional money-driven business focus and focus all product design, marketing and delivery on making an immediate and lasting impact on people’s lives. This how-to manual provides proven strategies to build and grow any retail or service business that’s focused on impact with step-by-step, proven formulas to make it happen.
The funny thing about impact is the more you focus on making a real and lasting impact in other people's lives...the more your own life is impacted for the better. This book is a fantastic guide to figuring out your own unique gifts, the message you desire to share, and how to get it out into the world in the biggest way possible. Easy-to-read, it's a nice balance of personal stories from the author and exercises to get you thinking. Wendy Lipton-Dibner is serious in her desire to help you take action. This isn't just a book you read once and put down. It's a guide you'll be referring to over and over again.
I'm a big fan of Wendy Lipton-Dibner, I think she's got the right stuff! If you take the time to read Wendy's book carefully and apply her information with your business in mind, she can really help you map a strategy to grow your business to Focus on Impact. I highly recommend this, but only if you are willing to do the work, if you are looking for a get-rich-quick, this isn't the book for you - if you are looking for how-to-live-the-life-I-want - pick this one up!