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From Clinician To Confident CEO: Your Step-By-Step Guide to More Ease, More Time Off, and More Profit
Love your therapy business, but worried you're burning out?
- Never enough hours to do the work you need to do? - Hardly enough money to do what you want to do? - Worried if private practice is worth it?
Casey Truffo, a marriage/family counselor and business coach for therapists writes, "the biggest shift you must make to build a sustainable practice is to move from being solely a clinician to becoming a confident CEO."
This book will help you: * Finally understand your finances * Create policies and systems that will save you time and money * Attract clients into your practice with more regularity * Determine the best leveraged-income strategies once your caseload is full * Guide you to build a solid and thriving business that you actually love!
- Never enough hours to do the work you need to do? - Hardly enough money to do what you want to do? - Worried if private practice is worth it?
Casey Truffo, a marriage/family counselor and business coach for therapists writes, "the biggest shift you must make to build a sustainable practice is to move from being solely a clinician to becoming a confident CEO."
This book will help you: * Finally understand your finances * Create policies and systems that will save you time and money * Attract clients into your practice with more regularity * Determine the best leveraged-income strategies once your caseload is full * Guide you to build a solid and thriving business that you actually love!
352 pages, Paperback
First published September 5, 2015
31 people are currently reading
48 people want to read
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Displaying 1 - 3 of 3 reviews
August 16, 2023
Very helpful for all therapists creating their own practice. I appreciated the encouragement and wisdom.
February 28, 2016
Casey does it again!
As someone who has opened two private therapy practices (one in Massachusetts and one in California) and is now seeing mine grow at such a rapid rate that I'm starting to consider hiring other associates, I often get asked by new private practitioners about how I am doing it. The first thing I always tell them is that they absolutely must read Casey Truffo's first book, "Be a Wealthy Therapist."
This book picks up where that one left off: Okay, now you understand your value, you've got money mindset under control, you're doing some marketing, and some calls are coming in. But holy cow, what do you doooooooooooooo?
The biggest complaint I hear from new clients about the process of finding a therapist is that they reached out to 10 different therapists and I'm the only one who called them back. The thing is, many private practice therapists don't realize that we're also business owners. They want to do the therapy, and perhaps acknowledge that marketing is a necessary evil (although I love marketing!) but they don't want to do the things required of the other roles:
-Visionary (what do I want my business to look like?)
-Finance (am I actually making money, and if so, how much, and if not, where is all my money going?)
-Operations (how do I keep this ship afloat? How do I manage it as a business and make sure policies and procedures are streamlined?)
If you're a therapist who's brand new to private practice, read "Be a Wealthy Therapist". If you're a therapist who's got the basics down but still floundering with the day-to-day, read this book. And if you're a therapist in private practice at any stage, go to Casey's website and subscribe to her free newsletter. These steps are almost the entirety of how I've learned everything I know.
As someone who has opened two private therapy practices (one in Massachusetts and one in California) and is now seeing mine grow at such a rapid rate that I'm starting to consider hiring other associates, I often get asked by new private practitioners about how I am doing it. The first thing I always tell them is that they absolutely must read Casey Truffo's first book, "Be a Wealthy Therapist."
This book picks up where that one left off: Okay, now you understand your value, you've got money mindset under control, you're doing some marketing, and some calls are coming in. But holy cow, what do you doooooooooooooo?
The biggest complaint I hear from new clients about the process of finding a therapist is that they reached out to 10 different therapists and I'm the only one who called them back. The thing is, many private practice therapists don't realize that we're also business owners. They want to do the therapy, and perhaps acknowledge that marketing is a necessary evil (although I love marketing!) but they don't want to do the things required of the other roles:
-Visionary (what do I want my business to look like?)
-Finance (am I actually making money, and if so, how much, and if not, where is all my money going?)
-Operations (how do I keep this ship afloat? How do I manage it as a business and make sure policies and procedures are streamlined?)
If you're a therapist who's brand new to private practice, read "Be a Wealthy Therapist". If you're a therapist who's got the basics down but still floundering with the day-to-day, read this book. And if you're a therapist in private practice at any stage, go to Casey's website and subscribe to her free newsletter. These steps are almost the entirety of how I've learned everything I know.
April 1, 2016
This woman is a genius and I owe every dollar I've ever made in my practice to her...no kidding. Sometimes, I would take her advice and think, "this will never work.." But it ALWAYS did. One time, I outright did not take her advice and I paid. I paid dearly. If you want to make money in private practice, truly serve your community and your passion for help and healing, buy this book, and hire Casey. It is what you make it, though. You can learn all day long all of these cool methods and practical applications but if you don't do anything about it, if you don't change the way you think and work and implement the ideas into your practice, you'll have no one to blame but you. In two weeks, I will have had my practice open for ten years. Almost all of those years under the steady care and instruction of Casey Truffo's lessons. Last month I met a financial goal I thought for so long was impossible. I would never have even come close without following the "What would Casey do" mantra that I've come to use in all things work related. I LOVE my job and when I find myself in the same city as this bright woman, I will buy her a lobster the size of Manhattan! Filled to the top with gratitude, Cheri
Displaying 1 - 3 of 3 reviews