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Generation M: Young Muslims Changing the World
What does it mean to be young and Muslim today? There is a segment of the world's 1.6 billion Muslims that is more influential than any other, and will shape not just the future of Muslims, but also the world around them: meet 'Generation M'.From fashion magazines to social networking, the 'Mipsterz' to the 'Haloodies', halal internet dating to Muslim boy bands, Generation M are making their mark. Shelina Janmohamed, award-winning author and leading voice on Muslim youth, investigates this growing cultural phenomenon at a time when understanding the mindset of young Muslims is critical. With their belief in an identity encompassing both faith and modernity, Generation M are not only adapting to Western consumerism, but reclaiming it as their own.
352 pages, Paperback
First published April 30, 2016
27 people are currently reading
480 people want to read
About the author
Shelina Zahra Janmohamed
5 books175 followersShelina Zahra Janmohamed is the author of "Love in a Headscarf", a humorous and irreverent memoir about growing up as a Muslim woman. She writes regularly for EMEL magazine, a leading glossy Muslim lifestyle magazine. She also writes for the Times Online, the National (based in the UAE) and has written for the Guardian and Comment is Free.
She has her own award-winning blog which is now four years old at spirit21.co.uk. She has travelled with the British Foreign and Commonwealth office to Darfur, Egypt, Saudia Arabia, Indonesia, Qatar and Turkey under its programme to build links with British Muslims and encourage dialogue. She is a creator and organizer of social and cultural events for young British Muslims, as part of creating a new British Muslim culture and identity, and the host of the annual ‘Eid in the Square’ event which is held in Trafalgar Square. She is a trustee of the Windsor Fellowship which encourages minority ethnic students to excel in education and employment.
Shelina was named by The Times newspaper and the UK Equalities Commission as one of the UK's 100 most influential Muslim women, and most recently she was named as one of the 500 most influential Muslims in the world. She is a graduate of New College, Oxford. She is married and currently lives in London.
She has her own award-winning blog which is now four years old at spirit21.co.uk. She has travelled with the British Foreign and Commonwealth office to Darfur, Egypt, Saudia Arabia, Indonesia, Qatar and Turkey under its programme to build links with British Muslims and encourage dialogue. She is a creator and organizer of social and cultural events for young British Muslims, as part of creating a new British Muslim culture and identity, and the host of the annual ‘Eid in the Square’ event which is held in Trafalgar Square. She is a trustee of the Windsor Fellowship which encourages minority ethnic students to excel in education and employment.
Shelina was named by The Times newspaper and the UK Equalities Commission as one of the UK's 100 most influential Muslim women, and most recently she was named as one of the 500 most influential Muslims in the world. She is a graduate of New College, Oxford. She is married and currently lives in London.
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Displaying 1 - 27 of 27 reviews
December 30, 2016
A must read! Shelina Zahra Janmohamed, British author of award winning Love in a Headscarf and vice president of the Islamic Branding consultancy Ogilvy Noor, has just released her new title Generation M. Generation M is a textualized documentary, exposing the diverse nature of young Muslim entrepreneurs of the 21st century. We could also say that it’s an exposé by a Muslim insider who knows what it is like to be born Muslim, raised Muslim, and go through life as a Muslim with seemingly limited choices. The book nails the depiction of contemporary young Muslims: innovative, entrepreneurial, trend catchers and setters, steadfast in faith, and very passionate about improving their lifestyle because they believe that faith and modernity go hand in hand.
In my opinion, Generation M, the people, walks the fine line between innovation that adds to Islam and innovation that doesn’t add to our faith. Along the way, the lines get blurred a bit and this is where only the future will tell how Generation M handles these challenges. For now, their achievements are celebratory and really good PR.
Generation M the book is composed of 15 chapters split into five main parts. Part one introduces “Salaam, Generation M.” Part two is about “The Global Muslim Lifestyle” while part three is “Culture: The New Muslim Cool”. Part four is titled “The New Twenty-First Century Ummah” and finally part five is about “The Faithful Future.”
In part one, Janmohamed says, “If publishers are guilty of monolithic misery memoirs, then Muslims must also take some of the blame for not sharing our universal experiences in a language and context that everyone can relate to.” This spoke to me because it’s true. Our narrative is still lacking, and we must all make the effort to be the curators of our time, of our true history.
In Part two, Janmohamed highlights how important halal and tayyab (organic and wholesome) are to Generation M. These concepts are matters that they don’t play with. Be a shady vendor and you will not get away with it when they find out because they always do. We also see that halal and tayyab don’t stop at meat consumption, they cover a wider radius of seeking out ‘good’ things.
In part three, we find out about Donna Auston and the reasoning behind #BlackMuslimRamadan, amongst other interesting Generation M happenings, while in part four, we see that Generation M is dedicated to changing the hijacked Muslim narrative and telling their own stories. They are global citizens and while there are disagreements and minority doctrines within the ummah, Generation M does not despair, they do their part within the community. Finally in part five, we get the full picture of Generation M. For them, Islam is a complete way of life. It’s about living a balanced life that affects the societal, financial, and political sectors. It’s not only about praying five times a day.
A few years ago, when I took a class on International Business as a requisite for my accounting degree, I learned that non-Muslim companies loved to package their products in green if they intend to sell them in Muslim countries especially the Middle East. When I learned that, being an African Muslim, it didn’t bother me at all. It made sense. Muslims love green. I didn’t even think, ‘Wait a minute, this can raise issues of profiling, unintended stereotyping, etc.’ After reading Generation M, I realize that young Muslims will not settle for this ready-made perception of them and it’s their right to want the finer things the world has to offer. There are other colours in the colouring clip board they find attractive. They don’t want just green, yellow or black. And this is to say that we are humans, just like non-Muslims, we aren’t that different from anybody, like many think, and we aren’t monolithic.
Generation M doesn’t chronicle all the building blocks of Generation M, but it certainly snaps an accurate picture of the composition of this generation. In this book, I came across many Muslims changing the world, some new and some I already knew of. Truly, Generation M is so diverse they can’t all fit in one book!
Above all, Generation M are very creative and crafty individuals masha Allah. They give new meanings to just about everything. The Muslim version of sushi was new to me… Start reading the book today to discover new Muslim inventions.
Generation M is available on Amazon and all major book sellers.
Originally published at SISTERS MAGAZINE
In my opinion, Generation M, the people, walks the fine line between innovation that adds to Islam and innovation that doesn’t add to our faith. Along the way, the lines get blurred a bit and this is where only the future will tell how Generation M handles these challenges. For now, their achievements are celebratory and really good PR.
Generation M the book is composed of 15 chapters split into five main parts. Part one introduces “Salaam, Generation M.” Part two is about “The Global Muslim Lifestyle” while part three is “Culture: The New Muslim Cool”. Part four is titled “The New Twenty-First Century Ummah” and finally part five is about “The Faithful Future.”
In part one, Janmohamed says, “If publishers are guilty of monolithic misery memoirs, then Muslims must also take some of the blame for not sharing our universal experiences in a language and context that everyone can relate to.” This spoke to me because it’s true. Our narrative is still lacking, and we must all make the effort to be the curators of our time, of our true history.
In Part two, Janmohamed highlights how important halal and tayyab (organic and wholesome) are to Generation M. These concepts are matters that they don’t play with. Be a shady vendor and you will not get away with it when they find out because they always do. We also see that halal and tayyab don’t stop at meat consumption, they cover a wider radius of seeking out ‘good’ things.
In part three, we find out about Donna Auston and the reasoning behind #BlackMuslimRamadan, amongst other interesting Generation M happenings, while in part four, we see that Generation M is dedicated to changing the hijacked Muslim narrative and telling their own stories. They are global citizens and while there are disagreements and minority doctrines within the ummah, Generation M does not despair, they do their part within the community. Finally in part five, we get the full picture of Generation M. For them, Islam is a complete way of life. It’s about living a balanced life that affects the societal, financial, and political sectors. It’s not only about praying five times a day.
A few years ago, when I took a class on International Business as a requisite for my accounting degree, I learned that non-Muslim companies loved to package their products in green if they intend to sell them in Muslim countries especially the Middle East. When I learned that, being an African Muslim, it didn’t bother me at all. It made sense. Muslims love green. I didn’t even think, ‘Wait a minute, this can raise issues of profiling, unintended stereotyping, etc.’ After reading Generation M, I realize that young Muslims will not settle for this ready-made perception of them and it’s their right to want the finer things the world has to offer. There are other colours in the colouring clip board they find attractive. They don’t want just green, yellow or black. And this is to say that we are humans, just like non-Muslims, we aren’t that different from anybody, like many think, and we aren’t monolithic.
Generation M doesn’t chronicle all the building blocks of Generation M, but it certainly snaps an accurate picture of the composition of this generation. In this book, I came across many Muslims changing the world, some new and some I already knew of. Truly, Generation M is so diverse they can’t all fit in one book!
Above all, Generation M are very creative and crafty individuals masha Allah. They give new meanings to just about everything. The Muslim version of sushi was new to me… Start reading the book today to discover new Muslim inventions.
Generation M is available on Amazon and all major book sellers.
Originally published at SISTERS MAGAZINE
March 2, 2017
This is a fluff piece about the power of muslim consumerism or better yet about muslims finally entering the modern world of advertising and branding through sheer exposure to western style of living. No tackling of uncomfortable facts about rights of other religious minorities in muslim countries or the tribalism still inherent in muslim socities; no, the focus is on western countries offering their (increasingly vocal and entitled) muslim minorities halal goods and services. Yay, progress... Let's celebrate the rise of global trade in halal goods and muslim apparell, and forget the oil used during the long transportation cycles. While eco-minded people go local and reduce their spending on frivulous things, muslims are taking over the conspicuous consumption of luxury goods, showing with them just how prosperous and muslim they are. Materialism much?
Let's just gloss over that islam is predominantely a totalitarian political doctrine that enforces its laws and mores on all people regardless of their religion or non-belief, and one that plundered goods and knowledge of conquered people to further its own cause. Let's also indulge in the fantasy of muslim merchants trading in exotic goods (disregarding heavy taxation and monopolies) and forget about the slave trade from both Africa and European countries. No - that never happened. It's time of the female muslim enterpreneur selling halal cosmetics, ready-made meals, and vitamin D supplements for those fully-veiled women who never get a whiff of sun exposure. Progress, I guess.
And yes, according to the author, women are sooooo liberated in their 'modest' clothing. Please, there's a difference between modest and hiding-behind-a-cloth-wall. If everyone has to wear a hijab or niqab to signal their religious belief, how is that liberating? Aren't we supposed to be more focused on people's merits than their religion? So why put it front and centre? And please don't try to say exercising in sports hijabs is more comfortable than the usual sports gear. Not all sports clothes are revealing - there's some implied stereotyping of western fashion and clothes as super revealing and sexy right there. No, atheist women as well wear what you'd call 'modest clothing'. A nice euphemism for sharia-compliant, but hey, it's all about rebranding things to make people swallow the rest of the religious bull as well. Like child-brides for example - so progressive.
What I get from the book is only this: muslims saw some things they liked in the west and modified them to fit their religious requirements. Now its hailed as some new invention, something revolutionary (when it already existed before - like animal cruelty free products, vegan options, bio products). I'm still waiting for something original here; and no, a new fashion store for muslim clothes or a prayer app do not count.
Let's just gloss over that islam is predominantely a totalitarian political doctrine that enforces its laws and mores on all people regardless of their religion or non-belief, and one that plundered goods and knowledge of conquered people to further its own cause. Let's also indulge in the fantasy of muslim merchants trading in exotic goods (disregarding heavy taxation and monopolies) and forget about the slave trade from both Africa and European countries. No - that never happened. It's time of the female muslim enterpreneur selling halal cosmetics, ready-made meals, and vitamin D supplements for those fully-veiled women who never get a whiff of sun exposure. Progress, I guess.
And yes, according to the author, women are sooooo liberated in their 'modest' clothing. Please, there's a difference between modest and hiding-behind-a-cloth-wall. If everyone has to wear a hijab or niqab to signal their religious belief, how is that liberating? Aren't we supposed to be more focused on people's merits than their religion? So why put it front and centre? And please don't try to say exercising in sports hijabs is more comfortable than the usual sports gear. Not all sports clothes are revealing - there's some implied stereotyping of western fashion and clothes as super revealing and sexy right there. No, atheist women as well wear what you'd call 'modest clothing'. A nice euphemism for sharia-compliant, but hey, it's all about rebranding things to make people swallow the rest of the religious bull as well. Like child-brides for example - so progressive.
What I get from the book is only this: muslims saw some things they liked in the west and modified them to fit their religious requirements. Now its hailed as some new invention, something revolutionary (when it already existed before - like animal cruelty free products, vegan options, bio products). I'm still waiting for something original here; and no, a new fashion store for muslim clothes or a prayer app do not count.
March 14, 2017
Some bits of this are fascinating, like the halal sex toy industry; other bits are shockingly evasive, like a refusal to discuss LGBT issues apart from expressing sadness about the Pulse Massacre.
Mostly though, it's just quite dull. Janmohamed is the head of Oglivy Noor, a brand consultancy firm that specialises in marketing to Muslims, and most of Generation M focuses on the Muslim as consumer. So we get insights along the lines of: Islamic Millennials like quality brands, they speak to their friends on the internet, and they use apps to help organise their lives. Some of them are very fashionable, and some of them have blogs. There's a lengthy section on halal where, I swear to god, you could replace "halal" with "gluten-free" and you'd have no idea this book was specifically about Muslims.
All in all, it reads like a brand book, or an extended in-flight magazine piece. It does recommend some good blogs though, so there is that. And if you want to learn how to market ready meals in Saudi Arabia, then this book is essential reading.
Mostly though, it's just quite dull. Janmohamed is the head of Oglivy Noor, a brand consultancy firm that specialises in marketing to Muslims, and most of Generation M focuses on the Muslim as consumer. So we get insights along the lines of: Islamic Millennials like quality brands, they speak to their friends on the internet, and they use apps to help organise their lives. Some of them are very fashionable, and some of them have blogs. There's a lengthy section on halal where, I swear to god, you could replace "halal" with "gluten-free" and you'd have no idea this book was specifically about Muslims.
All in all, it reads like a brand book, or an extended in-flight magazine piece. It does recommend some good blogs though, so there is that. And if you want to learn how to market ready meals in Saudi Arabia, then this book is essential reading.
May 15, 2018
Buku yang segar, membahas mengenai generasi muda muslim di seluruh dunia dan tantangan yang mereka hadapi, mulai dari menjalani hidup sebagai minoritas dengan pilihan terbatas, isu-isu yang mendiskreditkan muslim, hingga kemudahan hidup yang ditawarkan oleh gawai pintar dan internet. Sebagian besar menarik, meski ada yang menurut saya terlalu bebas. Sayangnya mendekati halaman-halaman terakhir saya mulai jenuh, entah karena terlalu banyak contoh dan nama-nama yang hadir dalam waktu bersamaan (ya, buku ini merupakan kumpulan kisah berbagai muslim) atau apa.
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April 28, 2024Hmm. Lots to chew on with this one - some that the author intended, some she definitely didn't. RTC.
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September 5, 2020Lost interest and stopped reading
April 18, 2017
Before I get started on my review, I have to tell you that my review is going to be affected by 2 things: 1) I'm white, and 2) I'm not Muslim. So, while this affects my reading of this book, I'd also take a look and see what Muslims have said in order to get a full feel for this book, and whether you should read it or not. That being said, I was thoroughly impressed by this book. I originally bought this book in London, at the ALEF bookstore (which is next to 221B Baker Street!), and decided on a whim that I needed to broaden my book horizons. What better way to do that than read a book on something I know next to nothing about?
I'm really glad that Generation M was the first book about Muslims that I read. It was very general, very global, (often citing the general millennial Muslims as the titular Generation M) which is perfect for somebody who needs a crash course on what it means to be Muslim. And, what makes it truly perfect for somebody who doesn't know much on this topic is that at the end, there's a little glossary, as well as citations and additional readings.
This book stimulated my subconscious--some things that are mentioned were things that I already vaguely knew, but never really put at the forefront of my mind, such as the fact that "more than one-third of today's Muslims are under 15, and nearly two-thirds are under 30. That means they have spent most or all of their live sunder shadow of 11 September 2001." I knew that Muslims' lives had been seriously and negatively affected since since 9/11, especially those my own age, but having Janmohamed precisely and explicitly state this fact blew my mind--and that was only at the introduction of the book.
From there, she discusses a huge array of topics, such as what makes halal products halal, how the digital world has affected Muslims, the tie between faith and music, the relationship between faith and fashion, as well as business, advertising, and accountability. Before reading this book, there were probably 3 things that I could vaguely discuss about Muslims, and that'd be the debate around headscarves (as well as niqabs and burqas), stereotyping, and Daesh. Let's get real--that's not a lot by any means. And, they're fairly overused and stale topics (they're still extremely important, don't get me wrong!). But now, thanks to this book, I know so much more about faith, ummah, and ethics.
In all honesty, this book has only bettered me as a person and my mind. It's helped to debunk stereotypes, it's added to my vocabulary, and I have an entirely new layer of understanding. In my opinion, that's a successful book if I ever saw one. I think that this should be required reading for most, if not all, white people. I've learned so much from it, and I know quite a few others who would do well to learn from it as well.
Get the full review here!
I'm really glad that Generation M was the first book about Muslims that I read. It was very general, very global, (often citing the general millennial Muslims as the titular Generation M) which is perfect for somebody who needs a crash course on what it means to be Muslim. And, what makes it truly perfect for somebody who doesn't know much on this topic is that at the end, there's a little glossary, as well as citations and additional readings.
This book stimulated my subconscious--some things that are mentioned were things that I already vaguely knew, but never really put at the forefront of my mind, such as the fact that "more than one-third of today's Muslims are under 15, and nearly two-thirds are under 30. That means they have spent most or all of their live sunder shadow of 11 September 2001." I knew that Muslims' lives had been seriously and negatively affected since since 9/11, especially those my own age, but having Janmohamed precisely and explicitly state this fact blew my mind--and that was only at the introduction of the book.
From there, she discusses a huge array of topics, such as what makes halal products halal, how the digital world has affected Muslims, the tie between faith and music, the relationship between faith and fashion, as well as business, advertising, and accountability. Before reading this book, there were probably 3 things that I could vaguely discuss about Muslims, and that'd be the debate around headscarves (as well as niqabs and burqas), stereotyping, and Daesh. Let's get real--that's not a lot by any means. And, they're fairly overused and stale topics (they're still extremely important, don't get me wrong!). But now, thanks to this book, I know so much more about faith, ummah, and ethics.
In all honesty, this book has only bettered me as a person and my mind. It's helped to debunk stereotypes, it's added to my vocabulary, and I have an entirely new layer of understanding. In my opinion, that's a successful book if I ever saw one. I think that this should be required reading for most, if not all, white people. I've learned so much from it, and I know quite a few others who would do well to learn from it as well.
Get the full review here!
February 21, 2019
This is a fabulous rebuttal of a dominant discourse that constructs Muslims are retrograde victims of an archaic faith, by the VP marketing giant Ogilvy Mather’s Muslim focused off-shoot Ogilvy Noor. Janmohamed focussed mainly on people working in and around the cultural industries – music, fashion and the like – and build on an opening section that explores and explicitly debunks the ‘retrograde’ view by unravelling contemporary meanings and understandings of Islam. Implicit in this case is the view, that even if we don’t ‘know’ it we probably share the experience, that faith systems adapt to their environments and contexts, including those such as Abrahamic faiths that build their adherence from a single text. In exploring these ideas she undermines the Islam-bad, Christian-good binary that pervades much of our current world.
She manages to strike a subtle balance in the presentation: so many of these popular oriented texts build their arguments around cases and individuals held to be, or presented as, ‘typical’ and while Janhmohamed make space for the voices of the young people she is placing at the core of her discussion, she avoid the ‘typical-example’ trap thereby painting a picture of a diverse and differentiated group. That is to say, in rejecting the monolithic image of critics, she avoids the trap of a monolithic alternative.
In places witty, always open and explaining and exploring while crediting a reading public with insight this therefore is a rich insight to a world of marketing, commerce and cultural practice that works within but challenges the standard rules of contemporary consumerism – her linking of the tenets of the faith ethical consumption is a recurring and well-made point, this is a compelling outline of a world of cultural industries and cultural practice that too many of fail to see. It also disrupts the individualistic presumptions of most ways we consider and make sense of contemporary consumerism – here again the tenets of the faith weave critique into modern life.
A powerful rejoinder to the Islamophobes, and also to the liberal-left critics who try to tell us that mutli-culturalism failed… While I tend to favour more profound change, celebrating this kind of diversity is also a refreshing act.
She manages to strike a subtle balance in the presentation: so many of these popular oriented texts build their arguments around cases and individuals held to be, or presented as, ‘typical’ and while Janhmohamed make space for the voices of the young people she is placing at the core of her discussion, she avoid the ‘typical-example’ trap thereby painting a picture of a diverse and differentiated group. That is to say, in rejecting the monolithic image of critics, she avoids the trap of a monolithic alternative.
In places witty, always open and explaining and exploring while crediting a reading public with insight this therefore is a rich insight to a world of marketing, commerce and cultural practice that works within but challenges the standard rules of contemporary consumerism – her linking of the tenets of the faith ethical consumption is a recurring and well-made point, this is a compelling outline of a world of cultural industries and cultural practice that too many of fail to see. It also disrupts the individualistic presumptions of most ways we consider and make sense of contemporary consumerism – here again the tenets of the faith weave critique into modern life.
A powerful rejoinder to the Islamophobes, and also to the liberal-left critics who try to tell us that mutli-culturalism failed… While I tend to favour more profound change, celebrating this kind of diversity is also a refreshing act.
May 19, 2019
My motivation behind reason this book was to find out more about how the younger generation sees and lives their faith in a world where Islam is often misrepresented and vilified. Many of the stories are very similar to the immigrant experience, trying to balance values and customs of your cultural background with the dominant, mainstream environment we now call home. The author did an excellent job of educating the reader about Islam, both its teachings as well as how it fits in with many "modern" values (such as the environment and ethical financial practices).
Despite being informative, I found this book to be a difficult read. The same message was drawn out over three-hundred pages, to the point that I found myself skimming over paragraphs and pages to find new ideas. I found the author to be pushy at times, commanding the world (on more than one occasion) to develop and adapt to Muslims' needs because they were the fastest growing segment of consumers in the world. If there is a true need for a product, the forces of capitalism will find a way to satisfy that need.
Although the author did present the stories of young Muslims, the message could have been conveyed more effectively by having these people tell their stories in more detail. As humans, we empathize and come to a greater understanding of others through their stories and finding the similarities that connect us all as humans living in the modern world.
Despite being informative, I found this book to be a difficult read. The same message was drawn out over three-hundred pages, to the point that I found myself skimming over paragraphs and pages to find new ideas. I found the author to be pushy at times, commanding the world (on more than one occasion) to develop and adapt to Muslims' needs because they were the fastest growing segment of consumers in the world. If there is a true need for a product, the forces of capitalism will find a way to satisfy that need.
Although the author did present the stories of young Muslims, the message could have been conveyed more effectively by having these people tell their stories in more detail. As humans, we empathize and come to a greater understanding of others through their stories and finding the similarities that connect us all as humans living in the modern world.
April 10, 2022
I think it is a good book especially for someone who is also working for a media agency like the writer. So I do appreciate a book that is helping me to understand a new sector of audience that I am not usually working with.
Not just from the point of view of marketer, this book also helps me to understand a bit better about the religion and Muslims who are practicing it. Like almost everyone else in this blue planet, Muslims care a lot about their country, their people, their culture, nature etc and would love to live in a peaceful life without hate and war, and full of good deed.
But like other religions, there are always some bad apples that would not represent the whole religion. So please keep your heart and your mind open, read this one and I hope people would understand Muslims and their religion Islam a little bit better.
Not just from the point of view of marketer, this book also helps me to understand a bit better about the religion and Muslims who are practicing it. Like almost everyone else in this blue planet, Muslims care a lot about their country, their people, their culture, nature etc and would love to live in a peaceful life without hate and war, and full of good deed.
But like other religions, there are always some bad apples that would not represent the whole religion. So please keep your heart and your mind open, read this one and I hope people would understand Muslims and their religion Islam a little bit better.
January 12, 2019
There's a lot of potential in this book, including in the aim to foreground respondents' voices, but unfortunately in its current form it is a highly repetitive, padded out business report aimed at clueless white executives to convince them to "invest" in the "Generation M" market (Olgivy Noor holds the copyrights to this book so maybe it's not surprising). The recurrent "they/Generation M" as sentence subject often comes across as simplistic and the lack of information about methodology doesn't help. I learnt a handful of new examples I wasn't aware of, but if you have a basic understanding of Islam, have ever interacted with young middle class Muslims or lived in a majority Muslim country most of the contents won't be particularly new.
February 9, 2019
A rather dull book, which only takes a point of view in which muslims are entering the consumer market and how to reach to them.
The book talks about the “Ummah”, which is the global brother/sisterhood of believers, but I do not think many of what the book writes paint a picture that is much nicer and more flowery than what actually is.
While there is still many oppression against non-Muslims and other minority groups in predominantly muslim countries (Malaysia, Indonesia, etc), this book choose to ignore all that and instead only choose to write about the good, progressive, and playful side of Muslims.
Not a recommended read as it is biased and do not paint a true picture of what is actually happening globally.
The book talks about the “Ummah”, which is the global brother/sisterhood of believers, but I do not think many of what the book writes paint a picture that is much nicer and more flowery than what actually is.
While there is still many oppression against non-Muslims and other minority groups in predominantly muslim countries (Malaysia, Indonesia, etc), this book choose to ignore all that and instead only choose to write about the good, progressive, and playful side of Muslims.
Not a recommended read as it is biased and do not paint a true picture of what is actually happening globally.
August 4, 2017
Pros:
- Extensive business insight on the new trends of young Muslims in developing and developed countries, especially related to the halal industry.
- Useful for gaining insight into the emerging Islamic purchasing trends.
Cons:
- It is often dull, as it repeats one idea ad nauseam throughout the book's numerous sections. Yes, Generation M is more progressive, more tech-savvy, and more assertive when it comes to their beliefs. The first 100 pages were enough to establish that. Beyond that, the book becomes repetitive.
- Extensive business insight on the new trends of young Muslims in developing and developed countries, especially related to the halal industry.
- Useful for gaining insight into the emerging Islamic purchasing trends.
Cons:
- It is often dull, as it repeats one idea ad nauseam throughout the book's numerous sections. Yes, Generation M is more progressive, more tech-savvy, and more assertive when it comes to their beliefs. The first 100 pages were enough to establish that. Beyond that, the book becomes repetitive.
October 13, 2017
Versi yang saya baca adalah versi terjemahan Bahasa Indonesia. Tapi tak mengurangi substansi yang ada di buku ini, meskipun memang buku ini dibuat dari sudut pandang seorang muslim yang hidup di Inggris.
Generasi M di sini adalah Muslim yang diprediksi bisa menjadi salah satu target pasar terbesar di dunia di masa depan (yang cukup dekat). Silakan baca bagian awal buku, yang sudah cukup menyimpulkan bagian dalamnya. Namun jika ada waktu, tak masalah juga untuk memanatkan buku ini hingga akhir.
Generasi M di sini adalah Muslim yang diprediksi bisa menjadi salah satu target pasar terbesar di dunia di masa depan (yang cukup dekat). Silakan baca bagian awal buku, yang sudah cukup menyimpulkan bagian dalamnya. Namun jika ada waktu, tak masalah juga untuk memanatkan buku ini hingga akhir.
April 1, 2018
I learnt some new things. Halal has a much wider meaning than I realised and haram is its opposite (a bit like tapu and noa in Maori). Ummah is a great concept and there is much to admire in it. The tension between individuality and collectivism I find hard to deal with as a Western feminist, and the tensions within Islam itself are obviously something Muslims need to comes to terms with and find solutions for.
September 11, 2020
While there were some very interesting insights in this book, and clearly a lot of research has been done into the new generation of muslim consumers, it was a tough read. It felt like an ongoing recital of all the things that define 'Generation M' and lacked depth, in my opinion. Not sure whether I'd recommend this one.
Overall: good to get a better look at a young and upcoming generation that will play a big part in the world economy, but you really have to power through to read it all.
Overall: good to get a better look at a young and upcoming generation that will play a big part in the world economy, but you really have to power through to read it all.
March 4, 2022
I was hired by a major Asian theme park to increase their Muslim traffic. Being a Quaker from Pennsylvania, I started reading everything I could get my hands on. This book, by Shelina Zahra Janmohamed, was by far, the most enjoyable and insightful into the ever-changing Muslim culture. Muslims represent a rapidly-growing component of the entertainment market. From fashion to food to travel and entertainment, anyone involved in consumer markets should give this book a read.
February 19, 2019
The book is really insightful and brings up some very important points regarding the young muslim generation of today. I do wonder about the scope of research that went into this and the extent of accurate representation of the young muslim community as a whole as the author mentions many prominent new age muslims in her book.
Still a very interesting read!
Still a very interesting read!
March 21, 2020
Really interesting and wide ranging. Janmohamed makes a significant attempt to show us just how diverse the modern Islamic experience is and how dynamic. The book is a bit formal at times but I loved the interviews.
Trivially, I now know where to get alcohol free wine and vegan perfume and nail polish to go with my (I’m a redhead!) burkini collection.
Trivially, I now know where to get alcohol free wine and vegan perfume and nail polish to go with my (I’m a redhead!) burkini collection.
May 16, 2017
An informative and interesting read!
March 27, 2018
I work in consumer insights and found this a fascinating book to read! Very detailed with lots of examples that Brands can learn from.
April 14, 2024
Must read for all young Muslims out there!
December 28, 2024
Seandainya disampaikan secara... , tentu akan lebih 'ringan' untuk diselesaikan 😁👍
July 13, 2019
Rekomended!
Aku pertama kali tahu buku ini dari ulasannya di The Guardian, dan seneng banget pas buku ini diterjemah ke bahasa Indonesia. Memberi pandangan segar tentang karakteristik generasi muda muslim masa kini, dan upaya tanpa henti yang mereka lakukan untuk mengubah dunia menjadi lebih ramah. Generasi M membuktikan diri mereka sbg kekuatan ekonomi yang patut diperhitungkan.
Aku pertama kali tahu buku ini dari ulasannya di The Guardian, dan seneng banget pas buku ini diterjemah ke bahasa Indonesia. Memberi pandangan segar tentang karakteristik generasi muda muslim masa kini, dan upaya tanpa henti yang mereka lakukan untuk mengubah dunia menjadi lebih ramah. Generasi M membuktikan diri mereka sbg kekuatan ekonomi yang patut diperhitungkan.
February 26, 2021
Its open my mind about what muslim do at the other side of the world
March 23, 2017
Perception is one important factor of how people see others. "Generation M" by Shelina Janmohamed is a book consisting of religion, culture, and identity. Many religions are misunderstood because of a lack of knowledge. The variety of people that follow Islam and their perspective and lifestyles is described to help people, better understand the stories through this generation of Muslims at a young age. Lastly, Shelina sheds light on how young Muslims live their Islamic identity through social media, clothing, and entrepreneurship. This book is recommended to people who feel that they don't fully understand religion and its concepts, and people who want a book to gain more knowledge.
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December 8, 2017305.23508 J339 2016
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