What do you think?
Rate this book
Frame Control: Subconscious Conversational Dominance
Whoever holds the strongest frame will determine the meaning of the conversation. Whoever controls the meaning of the conversation, will control the outcome. Are you getting her number, or is she getting your attention? Are you making the sale, or is the customer gathering more information before they shop around some more? Are you really making decisions, or is your spouse or partner letting you think you are making decisions in order to serve his or her higher purpose? This book will show you exactly what a frame is, why it is completely unrelated to the content, and how you can strengthen yours so it will be stronger than anybody else's. More importantly, having a strong enough frame will allow others to keep their frame, while deciding on their own to follow yours. Cult leaders since time immemorial have shown that with a strong enough frame, regardless of the content, people will follow you to the ends of the Earth. Whether you are selling, persuading, or seducing, having a working knowledge of your own frame, and the frames of others can give you a decided advantage in any communication. Easy to understand examples, and plenty of mental exercises, this book will show you the way the easy conversational Frame Control.
- GenresPsychology
125 pages, Kindle Edition
First published August 25, 2015
65 people are currently reading
113 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 4 of 4 reviews
February 14, 2021
I should begin by explaining how I happened upon this book in the first place.
Being at age 31 as of this review, I have developed a very strong sense of transcendent life purpose over the course of the last thirteen years of my life -- reinforcing the cliché about how your twenties are a time of "experimentation" in terms of what you want out of life and what your values and goals are.
Furthermore, although charisma is, of course, an important skill from which anyone can benefit, when you want to spend your life defending, proselytizing, spreading, and institutionalizing beliefs, values, and ideals that have macrocosmic, all-mankind-encompassing significance -- and if the majority of lesser life goals are important insofar as they lead toward your grander goals -- it quickly becomes indispensable to cultivate a strong, magnetic allure others feel toward you. Guiding people out of the darkness and into the light requires appealing not just reason but also to emotion (as long as appeals to emotion never violate reason, and as long as reason can successfully demonstrate that they do not, there is nothing wrong with this).
Realizing all of this, and also frankly conceding I've not always possessed the best of social skills, since about 2016, I have increasingly absorbed information on improving personal charisma from various sources. One extremely helpful source has been the YouTube channel "Charisma on Command." In many of that channel's videos, the topic of "framing" is mentioned -- frames being the unspoken and subconsciously agreed-upon rules of social interaction between persons that dominate the entire context of that interaction. Having heard its mention enough times, it increasingly became clear that frame control is one of the dominant themes of successful social interaction; a subsequent keyword search on Amazon led me to Hutton's book.
That discovery has clearly paid off; this is one of the best self-help books I have ever read, and without question the best social skills book I have ever read so far. Frankly, it has helped elevate my evaluation of framing as merely "one" of the dominant themes of social interaction to being the number one most important factor. The book succeeds in clearly demonstrating that all other considerations in socialization are merely applications of correct framing, in some way or another -- or, at least, the result and benefit of successful framing.
The author organizes his book very gracefully, having a perfect sense of "presentational proportionality" -- that is, on any given sub-aspect of the topic, he spends neither more nor less time and energy covering it than what is absolutely essential (given the context, at least). He gives very good examples to illustrate his points and leads the reader with the impression that the author knows what they hell he's talking about. Moreover, he supplies the reader with a very good set of personal practices he can adopt in order to integrate the relevant principles into his own life.
If I had to criticize the book on anything, I would state Hutton ought to have furnished some recommended further reading materials in the appendices. However, given the excellence of the book as it already stands, I'll refrain from subtracting stars from my final, five-star rating for it. I would merely suggest to prospective readers that they ought to read Loving What Is: Four Questions That Can Change Your Life by Byron Katie and Feeling Good: The New Mood Therapy by David Burns, beforehand or after the fact. Though both books exist technically for alleviating depression, the principles discussed in both books have broader application in achieving one's goals without discouragement (at least not enough discouragement to cause you to fail), and they align harmoniously with and compliment the exercises provided by Hutton in his short but essential book.
I look forward to reading his many other books, this being the first I have read of his.
Being at age 31 as of this review, I have developed a very strong sense of transcendent life purpose over the course of the last thirteen years of my life -- reinforcing the cliché about how your twenties are a time of "experimentation" in terms of what you want out of life and what your values and goals are.
Furthermore, although charisma is, of course, an important skill from which anyone can benefit, when you want to spend your life defending, proselytizing, spreading, and institutionalizing beliefs, values, and ideals that have macrocosmic, all-mankind-encompassing significance -- and if the majority of lesser life goals are important insofar as they lead toward your grander goals -- it quickly becomes indispensable to cultivate a strong, magnetic allure others feel toward you. Guiding people out of the darkness and into the light requires appealing not just reason but also to emotion (as long as appeals to emotion never violate reason, and as long as reason can successfully demonstrate that they do not, there is nothing wrong with this).
Realizing all of this, and also frankly conceding I've not always possessed the best of social skills, since about 2016, I have increasingly absorbed information on improving personal charisma from various sources. One extremely helpful source has been the YouTube channel "Charisma on Command." In many of that channel's videos, the topic of "framing" is mentioned -- frames being the unspoken and subconsciously agreed-upon rules of social interaction between persons that dominate the entire context of that interaction. Having heard its mention enough times, it increasingly became clear that frame control is one of the dominant themes of successful social interaction; a subsequent keyword search on Amazon led me to Hutton's book.
That discovery has clearly paid off; this is one of the best self-help books I have ever read, and without question the best social skills book I have ever read so far. Frankly, it has helped elevate my evaluation of framing as merely "one" of the dominant themes of social interaction to being the number one most important factor. The book succeeds in clearly demonstrating that all other considerations in socialization are merely applications of correct framing, in some way or another -- or, at least, the result and benefit of successful framing.
The author organizes his book very gracefully, having a perfect sense of "presentational proportionality" -- that is, on any given sub-aspect of the topic, he spends neither more nor less time and energy covering it than what is absolutely essential (given the context, at least). He gives very good examples to illustrate his points and leads the reader with the impression that the author knows what they hell he's talking about. Moreover, he supplies the reader with a very good set of personal practices he can adopt in order to integrate the relevant principles into his own life.
If I had to criticize the book on anything, I would state Hutton ought to have furnished some recommended further reading materials in the appendices. However, given the excellence of the book as it already stands, I'll refrain from subtracting stars from my final, five-star rating for it. I would merely suggest to prospective readers that they ought to read Loving What Is: Four Questions That Can Change Your Life by Byron Katie and Feeling Good: The New Mood Therapy by David Burns, beforehand or after the fact. Though both books exist technically for alleviating depression, the principles discussed in both books have broader application in achieving one's goals without discouragement (at least not enough discouragement to cause you to fail), and they align harmoniously with and compliment the exercises provided by Hutton in his short but essential book.
I look forward to reading his many other books, this being the first I have read of his.
November 19, 2020
Things a teenager would know. It's just a listicle that explains nothing at all. It just 'lists' its maxims and it's done, even if rhe maxims don't even make sense or connection whatsoever
November 22, 2023
POWERFUL BOOK!
This book is filled with SUPREME VALUE! Thank you for sharing this wisdom. READ THIS BOOK IF YOU SEEK SELF and world MASTERY.
This book is filled with SUPREME VALUE! Thank you for sharing this wisdom. READ THIS BOOK IF YOU SEEK SELF and world MASTERY.
April 25, 2020
Failed to explain frame control.
Frame control is about social interactions, not someone's failure at robbing a bank, weak frame has nothing to do with that. A bad plan will get you cought regardless of the frame.
A strong frame is outcome independent.
Frame control is about social interactions, not someone's failure at robbing a bank, weak frame has nothing to do with that. A bad plan will get you cought regardless of the frame.
A strong frame is outcome independent.
Displaying 1 - 4 of 4 reviews