Conversion Fanatic: How To Double Your Customers, Sales and Profits With A/B Testing

by Justin Christianson, Ryan Levesque (Foreword), Manish Punjabi (Preface)

Millions of new advertisers are coming online daily. Competition is fierce. Click costs are inching up every quarter. Customers’ attention spans are getting shorter and shorter as they are inundated with more and more ads from more and more advertisers. As a result, digital ad costs are rising and their effectiveness is dropping. Companies who fail to adapt will face eroding profit margins, month after month, year after year. To combat this and stay ahead of your competition it’s critically important you apply continuous optimization strategies. You need to find and test breakthrough marketing ideas faster and more adeptly than your competition can keep up with, so you convert more website visitors into paying customers faster and at a lower cost than they can. Conversion Fanatic is based on years of experience running thousands of split tests on hundreds of campaigns and is the definitive guide to getting more out of your marketing efforts. Double your customers, sales and profits with A/B Testing. "You can't grow a company or a brand without leads and conversions. Conversion Fanatic IS the new blueprint for how its done! This will absolutely be in my desk for years to come and a source of learning I will surely be recommending to my entrepreneurs. Thank you Justin for all your hard earned wisdom and insights." ~ Michelle Van Otten, MVO Group

154 pages, Kindle Edition

First published September 20, 2015

Reviews

[Cory Huff · Rating 3 out of 5]

Interesting for online conversion newbies, but otherwise nothing revolutionary to see here.

[Kimberly Landerfelt · Rating 2 out of 5]

Many (unsubstantiated) cases of great test results and definitely highlights the need to test but absolutely no instructions for how to implement, measure, report, or iterate. Might be useful if you're trying to convince your boss to fund CRO but not useful for anyone who is already a CRO professional.

[Sean Hyde · Rating 3 out of 5]

A little too basic for a book targeted at marketers. Could have used a better proofreader too. But solid overview of testing concepts and how important they are if you are completely new to the idea.

[Varun Rajwade · Rating 1 out of 5]

This is a really ordinary book with poor examples, improperly formatted and overall quite amateurish.

[Alvaro Berrios · Rating 2 out of 5]

This book is for the extreme novice and therefore I was not able to get much out of it. If I was a beginner I might be giving it a higher rating but even then, there's no content in this book that you can't find in any blog about A/B testing. Tons of blogs out there (including the one from Conversion Fanatics) cover the fundamentals and best practices. So even though this book isn't expensive I recommend you skip out on it and just go do some basic web research on conversion rate optimization and you will find the same information.