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Learning Google AdWords and Google Analytics
Master Google AdWords and Google Analytics to run successful digital campaigns. Learning Google AdWords and Google Analytics will show you how to succeed at online marketing and digital analytics, Techniques and tips for using Google AdWords and Google Analytics Creating, managing and optimizing search and display campaigns Using digital analytics to measure and improve your website and marketing Written by Google expert, Benjamin Mangold, this is the ‘go to’ book for individuals and organizations wanting to get the most out of their digital marketing campaigns.
- GenresBusinessNonfiction
484 pages, Kindle Edition
First published August 29, 2015
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Displaying 1 - 4 of 4 reviews
September 2, 2018
Good introduction to GA and GTM
This book is a great primer if you are just starting to use GA/GTM, or if you're experienced and want to read material on tracking campaigns and tips on setting things up correctly from the start. The book provides a good structure for skipping from one chapter to another, but can also be read from start to finish just as well.
This book is a great primer if you are just starting to use GA/GTM, or if you're experienced and want to read material on tracking campaigns and tips on setting things up correctly from the start. The book provides a good structure for skipping from one chapter to another, but can also be read from start to finish just as well.
ikke-læst-færdigt-endnu
October 9, 2019I read half the content on Google Analytics, and absolutely loved it.
It is really a written guide to every single function in Analytics. Nothing more, nothing less, but it works, and it makes everything seem so much more comprehendable and manageble to understand the magnitude of what you can do in Analytics.
Highly recommended for anyone thinking about learning more about Analytics, and have thought about taking an online course.
It is really a written guide to every single function in Analytics. Nothing more, nothing less, but it works, and it makes everything seem so much more comprehendable and manageble to understand the magnitude of what you can do in Analytics.
Highly recommended for anyone thinking about learning more about Analytics, and have thought about taking an online course.
May 15, 2020
Good for beginners. Doesn't cover the latest GA 2.0 (App+Web)
September 22, 2018
Good Tactical Handbook
If you are familiar with Ads and Analytics, and looking for a useful companion, this book fits the bill. Snippets of code conveniently included. Off-book references to the authors site are also moderately useful as well. You will pick up some useful tidbits here if you are an experienced user. A bit intimidating for the beginner, however.
If you are familiar with Ads and Analytics, and looking for a useful companion, this book fits the bill. Snippets of code conveniently included. Off-book references to the authors site are also moderately useful as well. You will pick up some useful tidbits here if you are an experienced user. A bit intimidating for the beginner, however.
Displaying 1 - 4 of 4 reviews