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Who was that sales master who figured out the magic of words and tested them on 19 million people? Who was that simple man who became a legend in the field of sales by researching about salespeople for decades?
The man was Elmer Wheeler: The genius sales master who went from being a simple advising solicitor to a world-renowned sales guru. He was the author of the 1937 best-selling book, Tested Sentences That Sell: The Secrets of America’s Greatest Salesman - a bible for sales people who would like to succeed in sales by using tested selling techniques.
The book is about the different techniques that you can use to guarantee a sale. Mr. Wheeler focused on the five tested techniques that were proven to work. It starts with finding your product’s ‘sizzle’ and saying it effectively to catch attention. Then it proceeds to the principles of good showmanship in sales and the power of providing your clients with options. The last point is about watching the words that you say and the manner in which you say them, for your words have the power to make or break your product’s sales! Apart from the five selling points, Mr. Wheeler also talked about his famed “XYZ Formula” and “Say-Something Formula”. He also gave powerful tips on how to close a deal!
The secret techniques from the master are now available for your easy reading pleasure!
66 pages, Kindle Edition
First published July 1, 2015