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Summary - Influence: An Amazing Summary About This Book Of Robert Cialdini! -- The Psychology Of Persuasion
Influence is a classic book, written by Dr. Robert B. Cialdini, which explains the psychology of persuasion. Though this book focuses on the persuasion tactics of marketing and sales organizations, the principles it puts forth applies to all persuasion situations. Influence tries to explain the psychology of why people say yes and gives practical guidelines on how to apply these findings in daily life situations.
Dr. Cialdini received his graduate and postgraduate training from the University of North Carolina and Columbia University. He is considered as one of the experts in the field of the study of influence and persuasion. This book is a result of his thirty-five years of rigorous, evidence-based research. He even did a three year long experiment in which he took on several roles to test his theories. His motivation for studying this behavior was when he got tired of being taken advantage of everywhere he went. He wanted to know why he, a reasonably intelligent man, was so susceptible to sales pressures. He presents his ideas asking his readers to “learn what people are doing to try to exploit you so you won’t fall for it”.
Dr. Cialdini relies on two main social experiments and advice from compliance professionals, for his conclusions. As a researcher, he used the participant observer approach and participated in the activity he wished to observe – as a potential employee or trainee.
Drawing from his extensive research in the field of social psychology, this book explores six “rules of thumb” or principles of persuasion. Although there are thousands of different tactics that compliance practitioners employ to produce an affirmative response, according to Cialdini, the majority fall within six basic categories which he terms as - weapons of influence. Each of these categories is governed by a fundamental psychological principle that directs human behavior and form the basis of a chapter in the book.
Click the Buy Now With One Click Button, and learn everything about Influence .
influence, influence the psychology of persuasion, influence robert cialdini, influence science and practice, influence without authority
Dr. Cialdini received his graduate and postgraduate training from the University of North Carolina and Columbia University. He is considered as one of the experts in the field of the study of influence and persuasion. This book is a result of his thirty-five years of rigorous, evidence-based research. He even did a three year long experiment in which he took on several roles to test his theories. His motivation for studying this behavior was when he got tired of being taken advantage of everywhere he went. He wanted to know why he, a reasonably intelligent man, was so susceptible to sales pressures. He presents his ideas asking his readers to “learn what people are doing to try to exploit you so you won’t fall for it”.
Dr. Cialdini relies on two main social experiments and advice from compliance professionals, for his conclusions. As a researcher, he used the participant observer approach and participated in the activity he wished to observe – as a potential employee or trainee.
Drawing from his extensive research in the field of social psychology, this book explores six “rules of thumb” or principles of persuasion. Although there are thousands of different tactics that compliance practitioners employ to produce an affirmative response, according to Cialdini, the majority fall within six basic categories which he terms as - weapons of influence. Each of these categories is governed by a fundamental psychological principle that directs human behavior and form the basis of a chapter in the book.
Click the Buy Now With One Click Button, and learn everything about Influence .
influence, influence the psychology of persuasion, influence robert cialdini, influence science and practice, influence without authority
26 pages, Kindle Edition
First published September 21, 2015
4 people want to read
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