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Design Sprint: A Practical Guidebook for Building Great Digital Products
With more than 500 new apps entering the market every day, what does it take to build a successful digital product? You can greatly reduce your risk of failure with design sprints, a process that enables your team to prototype and test a digital product idea within a week. This practical guide shows you exactly what a design sprint involves and how you can incorporate the process into your organization.
Design sprints not only let you test digital product ideas before you pour too many resources into a project, they also help everyone get on board whether they re team members, decision makers, or potential users. You ll know within days whether a particular product idea is worth pursuing.
Design sprints enable you to:
Clarify the problem at hand, and identify the needs of potential users
Explore solutions through brainstorming and sketching exercises
Distill your ideas into one or two solutions that you can test
Prototype your solution and bring it to life
Test the prototype with people who would use it
"
Design sprints not only let you test digital product ideas before you pour too many resources into a project, they also help everyone get on board whether they re team members, decision makers, or potential users. You ll know within days whether a particular product idea is worth pursuing.
Design sprints enable you to:
Clarify the problem at hand, and identify the needs of potential users
Explore solutions through brainstorming and sketching exercises
Distill your ideas into one or two solutions that you can test
Prototype your solution and bring it to life
Test the prototype with people who would use it
"
268 pages, Paperback
First published September 28, 2015
106 people are currently reading
834 people want to read
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Displaying 1 - 23 of 23 reviews
April 10, 2016
There's a lot of evidence to suggest the book wasn't even proofed before it was published. There are spelling mistakes all over it and even an entire paragraph repeated on pages 158 and 162.
It's a short book padded out with irrelevant or uselessly vague anecdotes and photos that don't relate to the topic under discussion.
For example page 168 discusses how to use a 2x2 matrix. The text says 'draw a Cartesian coordinate "+" on a board. A what? How big? Frustratingly there's a large image on the opposite page... But it's not a 2x2 matrix. I don't know what it is, it seems to be random scribbling. It has nothing to do with the text and anyone who has never seen a 2x2 matrix or knows what a Cartesian coordinate + is, will not be enlightened. Opportunity missed.
It could have been much better - 'show don't tell' is one of the key lessons we get drummed into us at school and if the authors had followed that advice this would have been a fantastic book. As it is it's frustrating. The ideas are good. The suggested agendas are useful. The execution is poor.
A particular issue is that the book is clearly focused on digital design. But that clarity is only apparent when you start reading it. This makes it even more frustrating for anyone designing communications, services or other things - there's a lot of translation needed to make it useful.
I want to recommend this book as it's potentially beneficial. But it's a good example of what's missing in the literature on design sprints than a long-lasting contribution to it.
It's a short book padded out with irrelevant or uselessly vague anecdotes and photos that don't relate to the topic under discussion.
For example page 168 discusses how to use a 2x2 matrix. The text says 'draw a Cartesian coordinate "+" on a board. A what? How big? Frustratingly there's a large image on the opposite page... But it's not a 2x2 matrix. I don't know what it is, it seems to be random scribbling. It has nothing to do with the text and anyone who has never seen a 2x2 matrix or knows what a Cartesian coordinate + is, will not be enlightened. Opportunity missed.
It could have been much better - 'show don't tell' is one of the key lessons we get drummed into us at school and if the authors had followed that advice this would have been a fantastic book. As it is it's frustrating. The ideas are good. The suggested agendas are useful. The execution is poor.
A particular issue is that the book is clearly focused on digital design. But that clarity is only apparent when you start reading it. This makes it even more frustrating for anyone designing communications, services or other things - there's a lot of translation needed to make it useful.
I want to recommend this book as it's potentially beneficial. But it's a good example of what's missing in the literature on design sprints than a long-lasting contribution to it.
June 20, 2016
Useful, but slightly boring. This is largely a collection of exercises, most of which should be familiar to designers with some experience. The value is in the 'framework' of the design sprint which ties it all together. I can see myself selling this to clients as a design consultant. And I can also see myself suggesting it as a kick-off for a new larger project. But I expect to do some serious tailoring in all cases.
February 28, 2016
Easy to digest and very hands on. Great reference for collaborative and cross disciplinary design processes.
December 27, 2020
Información muy útil pero tiene un exceso de texto que lo volvió una lectura tediosa
February 8, 2016
Really useful book for anyone interested in the design sprint as a technique. PMs, designers, CEOs could all benefit from using design sprints and reading this book when planning new products, features...
It is written in the easy to digest language with practical toolkit in the end.
It is written in the easy to digest language with practical toolkit in the end.
September 5, 2022
Pretty good write-up on what I think of (perhaps incorrectly) as the Constant Contact version of Design Sprints (as opposed to Google).
If you want to formalize methodology around up front design, with customer feedback in the loop, this is a reasonable run at it.
You can tell it predates COVID due to the aggressively colocated strategy, most teams looking into this will need to virtualize it, but that's what we've been doing with everything else over the last few years, so this won't be a stretch.
If you want to formalize methodology around up front design, with customer feedback in the loop, this is a reasonable run at it.
You can tell it predates COVID due to the aggressively colocated strategy, most teams looking into this will need to virtualize it, but that's what we've been doing with everything else over the last few years, so this won't be a stretch.
July 30, 2017
If you know nothing about a design sprint, then this books takes you from 0 to 10. But that's what it is and that's what it does. It doesn't teach you any more or less, and that can be boring or interesting depending on your intention for reading it. I knew nothing about a design sprint, so I was happy to learn about the process. But as a designer, I didn't have a place to apply it. But if i did want to, I guess I could reference it.
May 17, 2018
This is a great book for anybody involved into a digital project design process. It covers the whole process from the discovery of opportunities/issues to quick prototyping and validation of the project premises. This framework is lean and agile, allowing to check the validity of the project at a minimum cost and come up with most effective solutions in a short period of time.
July 5, 2019
I first read Jake Knapp's book which takes more of a storytelling approach. This one offers more of the practical guidance I was looking for, but it feels rushed and incohesive.
To be honest, one might be better off going through the GV website and looking up individual exercises on Medium.
To be honest, one might be better off going through the GV website and looking up individual exercises on Medium.
April 16, 2020
Very good book for start agile design
This book teaches about how to start in a very good way a product discovery cycle. It explain very well a lot of artefacts and very valuable tips. However it doesn't has an applied example from the beginning to the finish.
This book teaches about how to start in a very good way a product discovery cycle. It explain very well a lot of artefacts and very valuable tips. However it doesn't has an applied example from the beginning to the finish.
June 18, 2017
I read this book in polish. Reading it was somehow awkward. Maybe it was just bad polish translation.
July 9, 2017
If you want to include your cross-functional team in innovative product development this is an excellent read. Very good step-by-step guide with practical tools on how to conduct a design sprint.
June 24, 2019
Very practical, hands-on approach. Not what I expected but great
December 27, 2019
A lot of practical exercises that you should know if you plan to run Product Design Sprints. It makes you more prepared to adapt to different sprint scenarios.
February 4, 2020
🙌Some good tidbits, basically cheat codes for kicking-off product design work the right way.
September 22, 2023
Often refer back to this, very helpful
March 8, 2022
Tbh, I was expecting a little bit more theoretical approach. The book is 90% practical on how to perform a design sprint. However, you will find from time to time some useful knowledge i.e. what are the flaws of the focus groups, dotmocracy is broken, why you should not always listen to the HiPPOs in the organization, and so on.
September 10, 2016
Meh. Molto polistirolo a riempire il vuoto, scrittura sciatta, capoversi di capoversi di banalità, ripetizione. Sembra scritto in fretta da persone senza gran esperienza. Arrivo alla fine perché ha un'impostazione pratica, ha le checklist, dice niente di nuovo ma mette in fila punti da ricordare quando provi a mettere in piedi qualcosa nello spirito di un design sprint («a cathartic timeboxed design cycle driven by assumptions and bookended with customer input and feedback») e dà qualche buon consiglio («Resist answering questions about the product or business until after the interview or turn these back into questions: e.g., “Does this feature allow uploading photos directly from my phone?” can be answered with “Do you think it should allow that?”»).
April 4, 2016
Very practical approach to validating an idea in a very short period of time. It's a structured approach, but the presentation is not dogmatic as so much of the books in this genre can be. Perhaps I was biased after attending a panel of the smart and down-to-earth authors that was refreshingly light on theory.
May 6, 2016
A useful, practical approach to doing one or many design sprints.
As someone who uses this technique, it was good to see a combination of validation of my work, new ideas, and clues as to where I'm not getting it right.
As someone who uses this technique, it was good to see a combination of validation of my work, new ideas, and clues as to where I'm not getting it right.
November 15, 2015
Good reference book, I've found couple techniques to re-use
May 25, 2016
Maybe good for people early in their UX careers.
Want to read
February 21, 2018کورس مدیریت محصول
Displaying 1 - 23 of 23 reviews