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La estrategia del océano esquilmado: Cómo impulsar la innovación para adaptarse a la nueva economía circular
Ya no quedan océanos libres, ni rojos ni azules. Los océanos están esquilmados, vacíos, sin materias primas que explotar y saturados de residuos. Se ha acabado el «usar y tirar». Hay que convertir la economía y las empresas en sostenibles de verdad. Más allá de la ya superada economía «verde», las empresas deben integrarse en la economía que se está imponiendo: la economía «circular». Sólo los empresarios que entiendan y lideren el cambio que se está produciendo serán capaces de convertir la nueva realidad en innovación disruptiva y ventajas competitivas sostenibles. Sólo quienes lo consigan sobrevivirán en el siglo XXI. A lo largo del libro la autora explica, con profusión de ejemplos reales, cómo hacer frente a la amenaza que supone la actual economía lineal para todo el planeta. Su propuesta consiste en una completa renovación del enfoque estratégico, que conduce a una nueva cultura empresarial innovadora y abierta. «Este libro pionero de Nadya Zhexembayeva proporciona una hoja de ruta para convertir la escasez de recursos −el océano esquilmado− en una ventaja competitiva. Nos muestra cómo los negocios con visión de futuro ya están haciendo esto y explica cómo cualquier empresa puede hacer lo mismo». Joel Makower, director ejecutivo de GreenBiz Group, Inc., y autor de Strategies for the Green Economy
- GenresNonfictionSustainability
176 pages, Kindle Edition
First published January 1, 2014
8 people are currently reading
345 people want to read
About the author
Nadya Zhexembayeva
9 books26 followersDr. Nadya Zhexembayeva is a business owner, author, and educator working at the intersection of innovation, leadership, and sustainable growth.
As a business owner, Nadya oversees a group of companies active in real estate, investment, and consulting industries. Her recent client engagements include The Coca-Cola Company, ERG (formerly ENRC PLC), Erste Bank, Henkel, Knauf Insulation, and Vienna Insurance Group.
Until April 2014, Nadya also served as the Coca-Cola Chaired Professor of Sustainable Development at IEDC- Bled School of Management, an executive education center based in Slovene Alps, where she continues to teach courses in leadership, strategy, change management, design thinking, and sustainability. In addition to IEDC, Dr. Zhexembayeva has taught in a number of other business schools, including CEDEP-INSEAD (France) and IPADE (Mexico).
Dr. Zhexembayeva chairs Resourcefulness Advisory Board at OMV, an oil and gas company, and sits on the Advisory Board of Fowler Center for Sustainable Value at Weatherhead School of Management, Case Western Reserve University. She also serves as Vice-President of Challenge:Future, a global student think-DO-tank and innovation competition.
In 2014, Nadya released her second book, “Overfished Ocean Strategy: Powering Up Innovation for Resource-Deprived World.” Together with Chris Laszlo, in 2011, Dr. Zhexembayeva co-authored her first book, “Embedded Sustainability: The Next Big Competitive Advantage,” published by Stanford University Press in the US and Greenleaf Publishing in the UK.
As a business owner, Nadya oversees a group of companies active in real estate, investment, and consulting industries. Her recent client engagements include The Coca-Cola Company, ERG (formerly ENRC PLC), Erste Bank, Henkel, Knauf Insulation, and Vienna Insurance Group.
Until April 2014, Nadya also served as the Coca-Cola Chaired Professor of Sustainable Development at IEDC- Bled School of Management, an executive education center based in Slovene Alps, where she continues to teach courses in leadership, strategy, change management, design thinking, and sustainability. In addition to IEDC, Dr. Zhexembayeva has taught in a number of other business schools, including CEDEP-INSEAD (France) and IPADE (Mexico).
Dr. Zhexembayeva chairs Resourcefulness Advisory Board at OMV, an oil and gas company, and sits on the Advisory Board of Fowler Center for Sustainable Value at Weatherhead School of Management, Case Western Reserve University. She also serves as Vice-President of Challenge:Future, a global student think-DO-tank and innovation competition.
In 2014, Nadya released her second book, “Overfished Ocean Strategy: Powering Up Innovation for Resource-Deprived World.” Together with Chris Laszlo, in 2011, Dr. Zhexembayeva co-authored her first book, “Embedded Sustainability: The Next Big Competitive Advantage,” published by Stanford University Press in the US and Greenleaf Publishing in the UK.
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Displaying 1 - 10 of 10 reviews
November 2, 2014
A review copy of this book was provided by the author. (The following opinions of the book are my own.)
The title, “Overfished Ocean Strategy,” serves as an excellent metaphor. It takes an established problem (depleting supplies of wild fish) and applies it to the danger of our “throwaway” economic behavior. While we keep “fishing” out our resources and sending everything we can’t immediately consume to the trash, we miss many opportunities, economically and environmentally speaking.
A related quote from the text:
“Our throwaway economy works on the assumption that it is easier to make a new product than to reuse resources already processed.”
Dr. Zhexembayeva’s book calls attention to the danger of such thinking, including less natural resources, less space in the natural world, the increasing harm to our damaged planet, and the economic system failing along with them. Circular thinking, she explains and exemplifies, improves the bottom line, making business more profitable, and gives a more stable foundation to the world economy.
To be clear: this book is not a push toward the useless-green fad, where substandard products are sold at higher prices because they are alleged to be “environmentally friendly.”
Nor is it not a solution, per se. Instead, Zhexembayeva teaches readers to consider (many) examples of what has worked. And time and again that has been thinking about business in a wider, more collective way. One such argument (and chapter) involves not looking at “sustainability” but instead sensibility, by adopting a company-wide (world-wide!) mind-set instead of having a separate department to address the related concerns.
In the author’s own words, she seeks “to share the best examples of radical innovation for the resource-deprived world.” She does this beautifully. Her writing style is engaging, warm, and conversational. Zhexembayeva’s ability to make complicated concepts accessible, even to business outsiders like myself, is humbling.
Topics like these (looking at our depleting resources and failing economy) often paint a bleak picture that is (significantly) more pleasant to ignore than to actively engage in. This book offers something different, and infinitely more positive. It offers five accessible principles to address the problems we face when the economy and finite resources are drying up together. It teaches us to think, and ask the proper questions, about those issues. It serves up hope on a lovely, sturdy platter (perhaps one made from leftover bike manufacturing scrap metal).
This encouraging, exciting approach includes information about the benefits the principles provide, such as the savings BMW has garnered by installing wind turbines, which also serves to make the business less dependent on outside service providers (here: power, a percentage of it nuclear).
This powerful book belongs in the hands of every human, inside and outside the business world. It harvests the discussion from the impossibility of the “gloom and doom” statistics and replants it in hope for our improved future. The hope reaped, relatively painlessly, from the collective ideas of innovators of all ages from all sectors.
Overfished Ocean Strategy is a fascinating read. Even for me, someone who has spent most of her professional life working in the service sector. After all, we share our planet with the businesses whose actions impact its future.
The title, “Overfished Ocean Strategy,” serves as an excellent metaphor. It takes an established problem (depleting supplies of wild fish) and applies it to the danger of our “throwaway” economic behavior. While we keep “fishing” out our resources and sending everything we can’t immediately consume to the trash, we miss many opportunities, economically and environmentally speaking.
A related quote from the text:
“Our throwaway economy works on the assumption that it is easier to make a new product than to reuse resources already processed.”
Dr. Zhexembayeva’s book calls attention to the danger of such thinking, including less natural resources, less space in the natural world, the increasing harm to our damaged planet, and the economic system failing along with them. Circular thinking, she explains and exemplifies, improves the bottom line, making business more profitable, and gives a more stable foundation to the world economy.
To be clear: this book is not a push toward the useless-green fad, where substandard products are sold at higher prices because they are alleged to be “environmentally friendly.”
Nor is it not a solution, per se. Instead, Zhexembayeva teaches readers to consider (many) examples of what has worked. And time and again that has been thinking about business in a wider, more collective way. One such argument (and chapter) involves not looking at “sustainability” but instead sensibility, by adopting a company-wide (world-wide!) mind-set instead of having a separate department to address the related concerns.
In the author’s own words, she seeks “to share the best examples of radical innovation for the resource-deprived world.” She does this beautifully. Her writing style is engaging, warm, and conversational. Zhexembayeva’s ability to make complicated concepts accessible, even to business outsiders like myself, is humbling.
Topics like these (looking at our depleting resources and failing economy) often paint a bleak picture that is (significantly) more pleasant to ignore than to actively engage in. This book offers something different, and infinitely more positive. It offers five accessible principles to address the problems we face when the economy and finite resources are drying up together. It teaches us to think, and ask the proper questions, about those issues. It serves up hope on a lovely, sturdy platter (perhaps one made from leftover bike manufacturing scrap metal).
This encouraging, exciting approach includes information about the benefits the principles provide, such as the savings BMW has garnered by installing wind turbines, which also serves to make the business less dependent on outside service providers (here: power, a percentage of it nuclear).
This powerful book belongs in the hands of every human, inside and outside the business world. It harvests the discussion from the impossibility of the “gloom and doom” statistics and replants it in hope for our improved future. The hope reaped, relatively painlessly, from the collective ideas of innovators of all ages from all sectors.
Overfished Ocean Strategy is a fascinating read. Even for me, someone who has spent most of her professional life working in the service sector. After all, we share our planet with the businesses whose actions impact its future.
October 15, 2014
Nadya Zhexembayeva’s “Overfished Ocean Strategy” shifts our focus in an intensively understandable language for everyone, towards the transforming reality of today and the directions that our global economy is to take in our very near future - the change being more smart than we have ever witnessed before. Through the remarkably illustrated examples that Nadya gives in her book, we can understand deeper how humans actually take things to the next level; we can ponder how humans openly have started to mimic the nature principles of “no waste” and follow the circular economy.
In the big business climate change battle, there is no more time and space for ecological “off and on amnesia” (Naomi Klein). Nevertheless, if we are to follow the abundance of good ideas and already well-implemented practices to which Nadya points out, we beat the amnesia; we affirm the new reality of resource-depleted world, and yet we discover that we dwell in a new wide world of open opportunities.
In the big business climate change battle, there is no more time and space for ecological “off and on amnesia” (Naomi Klein). Nevertheless, if we are to follow the abundance of good ideas and already well-implemented practices to which Nadya points out, we beat the amnesia; we affirm the new reality of resource-depleted world, and yet we discover that we dwell in a new wide world of open opportunities.
October 12, 2014
I've been reading a lot about management and business innovation of late and this book stood out from the rest of them: it is well structured, well thought off and - different. This I think is it's true asset, as it shows an alternative way of how we conduct business. It doesn't do that by 'preaching' but rather presents good examples from real business environment.
What is more - this book solved atleast one of my problems: What to give as a gift to some of my entrepreneurial friends :)
What is more - this book solved atleast one of my problems: What to give as a gift to some of my entrepreneurial friends :)
March 29, 2015
Wonderful! Must read.
August 3, 2017
A new breakthrough in the world of strategic management. Should read by executives and academicians.
I read some books that give new sights and perspectives on strategic management and this book - Overfished Ocean Strategy : Powering Up Innovation for a Resource-Deprived World by Nadya Zhexembayeva - is one of them. We really need new sights, perspectives, and even breakthroughs in the world of strategic management. I think the classical theories on strategic management are not sufficient to answer all the strategic management problems nowadays. For example, the book "Blue Ocean Strategy : How to Create Uncontested Market Space and Make Competition Irrelevant" by Renée Mauborgne and W. Chan Kim give us a breakthrough that we could combine the classical differentiation and cost leadership strategy (the strategic positioning model by Michael Porter) using the strategy canvas. We need this breakthrough badly. And now, Dr. Zhexembayeva shows us a new breakthrough, after the "Blue Ocean Strategy".
Dr. Zhexembayeva described three types of ocean that really make me interested, the ocean of resources, waste and ideas, and the oceans are overfished! Sounds like a poem for me anyway ...
I really appreciate the five principles in this book, (1) from line to circle, (2) from vertical to horizontal, (3) from growth to growth, (4) from plan to model, and (5) from department to mindset. As a systems thinking and strategic management practitioner, I am glad to see that this book describes the three winning mind-set : (1) systems thinking, (2) stakeholders management, and (3) design thinking. This book also put appreciative inquiry as one of new ways to execute strategic management in this new economy era.
Thank you Dr. Zhexembayeva .. congratulations!
(written at Amazon - February 8, 2015)
I read some books that give new sights and perspectives on strategic management and this book - Overfished Ocean Strategy : Powering Up Innovation for a Resource-Deprived World by Nadya Zhexembayeva - is one of them. We really need new sights, perspectives, and even breakthroughs in the world of strategic management. I think the classical theories on strategic management are not sufficient to answer all the strategic management problems nowadays. For example, the book "Blue Ocean Strategy : How to Create Uncontested Market Space and Make Competition Irrelevant" by Renée Mauborgne and W. Chan Kim give us a breakthrough that we could combine the classical differentiation and cost leadership strategy (the strategic positioning model by Michael Porter) using the strategy canvas. We need this breakthrough badly. And now, Dr. Zhexembayeva shows us a new breakthrough, after the "Blue Ocean Strategy".
Dr. Zhexembayeva described three types of ocean that really make me interested, the ocean of resources, waste and ideas, and the oceans are overfished! Sounds like a poem for me anyway ...
I really appreciate the five principles in this book, (1) from line to circle, (2) from vertical to horizontal, (3) from growth to growth, (4) from plan to model, and (5) from department to mindset. As a systems thinking and strategic management practitioner, I am glad to see that this book describes the three winning mind-set : (1) systems thinking, (2) stakeholders management, and (3) design thinking. This book also put appreciative inquiry as one of new ways to execute strategic management in this new economy era.
Thank you Dr. Zhexembayeva .. congratulations!
(written at Amazon - February 8, 2015)
April 22, 2020
I have been cheated with this book, this book has a different cover page compaired to the book "La estrategia del oceano agotado" uses a different spanish word "esquilmado" and the other uses "agotado", the picture of the cover from both books are totally different, it is the same book with different cover pages, different words and different intro slogan, i will ask amazon for my money refund.
December 20, 2019
No es un libro difícil de leer, es corto y conciso, tampoco es muy técnico, sin embargo si ayuda a entender mejor ciertos aspectos de la sostenibilidad en cuanto a la producción de bienes y servicios y su uso de materiales vs el cambio a la economía circular
February 16, 2023
Goodread First Read
Great for any business major, manager, employee, entrepreneur. We have finite resources and infinite demand and this book says easy steps to be a game changer without breaking the bank or having to have brand new, ground breaking, earth shattering developments.
Great for any business major, manager, employee, entrepreneur. We have finite resources and infinite demand and this book says easy steps to be a game changer without breaking the bank or having to have brand new, ground breaking, earth shattering developments.
January 15, 2022
En este libro Nadya Zhexembayeva explica con claridad y sencillez los beneficios de la economía circular, los nuevos modelos de negocio y brinda herramientas útiles para la innovación.
May 13, 2016
The Overfished Ocean Strategy was a very interesting read. I believe that it would be a great book for all business owners and employees to read. It tells you to think wider, brainstorm and come up with ideas to reduce waste. Most times this makes your company more profitable and helps our dwindling resources.
I received this book for free through Goodreads First Reads
I received this book for free through Goodreads First Reads
Displaying 1 - 10 of 10 reviews