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Successful Analytics E-Book 1: Gain Business Insights By Managing Google Analytics
This is an alternate cover edition for isbn: 9781910591017
This book is for managers, and aspiring managers, struggling to make headway with planning and building a digital measurement strategy for their organisation.
Google Analytics provides the data, and lots of it. However, people—not machines—build insights. This is the role of your analytics team. They sift through the noise to find the useful data, translate it into information to explain what is happening, then build stories of useful knowledge for the organisation — the insights.
This book is about showing you how to do that.
This book is about knowing what to focus on, what you can expect in return, the talent you need to hire, the processes you need to put in place, the pitfalls to avoid, and how much investment is required in order to make it all happen.
This is a detailed book by necessity (336 pages). Building an environment where you can trust your data, understand it, and make important decisions based on it requires a deep level of immersion, not an executive summary. However, my approach throughout this book is to focus on the insight gained for the business, not the minutiae.
This book is for you if you are a manager who needs an overview of the key principles of website measurement, the capabilities of Google Analytics, and how to grow and give direction to your organization when it comes to its digital strategy. Your ultimate interest is in insights and knowledge, not more data!
In short, I aim to put you in control and provide a perspective on the entire process of building a data-driven environment using Google Analytics.
This book is for managers, and aspiring managers, struggling to make headway with planning and building a digital measurement strategy for their organisation.
Google Analytics provides the data, and lots of it. However, people—not machines—build insights. This is the role of your analytics team. They sift through the noise to find the useful data, translate it into information to explain what is happening, then build stories of useful knowledge for the organisation — the insights.
This book is about showing you how to do that.
This book is about knowing what to focus on, what you can expect in return, the talent you need to hire, the processes you need to put in place, the pitfalls to avoid, and how much investment is required in order to make it all happen.
This is a detailed book by necessity (336 pages). Building an environment where you can trust your data, understand it, and make important decisions based on it requires a deep level of immersion, not an executive summary. However, my approach throughout this book is to focus on the insight gained for the business, not the minutiae.
This book is for you if you are a manager who needs an overview of the key principles of website measurement, the capabilities of Google Analytics, and how to grow and give direction to your organization when it comes to its digital strategy. Your ultimate interest is in insights and knowledge, not more data!
In short, I aim to put you in control and provide a perspective on the entire process of building a data-driven environment using Google Analytics.
- GenresBusiness
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First published January 2, 2015
19 people are currently reading
166 people want to read
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Displaying 1 - 9 of 9 reviews
September 29, 2015
I am bias - but it is the best book I have written so far... Previous books where ones I felt I have to write (too many misconceptions and bad practices were happening in the web analytics industry). However, this one is the book I have wanted to write for some time - getting to grip with how organisations can make real-world use of Google Analytics data...
April 26, 2015
This is now the book I'd recommend to anyone implementing Google Analytics (and wish had been available when I started). It spends a lot of useful time on how to get data to be trustworthy, how to keep it that way and how to make sure that analysts have the right context when trying to use the data. Great stuff because this is the hard part. Getting data in is easy, being convinced that it's right and useful is complicated. My only real ding is that for some inexplicable reason you have to buy two ebooks instead of one. But that's minor, it's worth it.
March 11, 2019
I am currently writing my master thesis about Google Analytics. This book has helped me a lot with my work, and I recommend it to everyone who work with web analytics! I think that by reading this book, a lot of common issues can be avoided, and valuable data driven insights is to be gained!
March 2, 2017
Mediocre level ..
December 22, 2015
Successful Analytics book is value for money and I would say you will get a positive ROI from the book.
This is the must have book if you are using Google Analytics and i highly recommend it whether you are a beginner or advanced. It covers all areas of Google Analytics in detail to enhance your knowledge. What i am impressed with is the use of practical examples that anyone level of user can relate to.
Keep this book close by whenever you are working on Google Analytics as it will most probably have the answer you are looking for.
This is the must have book if you are using Google Analytics and i highly recommend it whether you are a beginner or advanced. It covers all areas of Google Analytics in detail to enhance your knowledge. What i am impressed with is the use of practical examples that anyone level of user can relate to.
Keep this book close by whenever you are working on Google Analytics as it will most probably have the answer you are looking for.
November 16, 2015
Brian's previous books dealt with the detail of GA implementation and usage and became the go-to guide. This one however is for those of us that are already familiar with GA but are struggling to take it to the next level. Very useful for managers of data also. In fact buy two copies - one for you and one for your boss (or visa versa). You will not regret it..!
December 2, 2015
A great intro for practitioners in the field of analytics beyond the Web. Been working with analytics in one form or another for 15 years and still learned some new stuff, but also helped me to soften up my impostor syndrome, thanks Brian
July 19, 2020
Very high level
OK for newbies out for concepts. Not good for advanced users or users looking for step-by-step guidance. A quick read, but not informative enough to pay for. Save your time and money.
OK for newbies out for concepts. Not good for advanced users or users looking for step-by-step guidance. A quick read, but not informative enough to pay for. Save your time and money.
April 18, 2015
I don't know why this comes as two ebooks... will review at the end of ebook 2.
Displaying 1 - 9 of 9 reviews