Successful Analytics: Gain Business Insights by Managing Google Analytics

by Brian Clifton

Change the way your organisation perceives Google Analytics – This book puts you in control of your data showing you how to use Google Analytics strategically in ways that connect directly with your company’s bottom line. Aimed at data managers and senior analysts, it provides detailed guidance on the entire process of building a data-driven environment using Google Analytics and then applying it to produce real-world insights.

Genres: Business

336 pages, Paperback

First published January 2, 2015

Reviews

[Brian Clifton · Rating 5 out of 5]

I am bias - but it is the best book I have written so far... Previous books where ones I felt I have to write (too many misconceptions and bad practices were happening in the web analytics industry). However, this one is the book I have wanted to write for some time - getting to grip with how organisations can make real-world use of Google Analytics data...

[Robert · Rating 4 out of 5]

This is now the book I'd recommend to anyone implementing Google Analytics (and wish had been available when I started). It spends a lot of useful time on how to get data to be trustworthy, how to keep it that way and how to make sure that analysts have the right context when trying to use the data. Great stuff because this is the hard part. Getting data in is easy, being convinced that it's right and useful is complicated. My only real ding is that for some inexplicable reason you have to buy two ebooks instead of one. But that's minor, it's worth it.

[Jenny Ståbi · Rating 5 out of 5]

I am currently writing my master thesis about Google Analytics. This book has helped me a lot with my work, and I recommend it to everyone who work with web analytics! I think that by reading this book, a lot of common issues can be avoided, and valuable data driven insights is to be gained!

[Hanan Darwish · Rating 4 out of 5]

Mediocre level ..

[Dipesh Shah · Rating 5 out of 5]

Successful Analytics book is value for money and I would say you will get a positive ROI from the book.

This is the must have book if you are using Google Analytics and i highly recommend it whether you are a beginner or advanced. It covers all areas of Google Analytics in detail to enhance your knowledge. What i am impressed with is the use of practical examples that anyone level of user can relate to.

Keep this book close by whenever you are working on Google Analytics as it will most probably have the answer you are looking for.

[Cliff Dropp · Rating 5 out of 5]

Brian's previous books dealt with the detail of GA implementation and usage and became the go-to guide. This one however is for those of us that are already familiar with GA but are struggling to take it to the next level. Very useful for managers of data also. In fact buy two copies - one for you and one for your boss (or visa versa). You will not regret it..!

[Marcus Österberg · Rating 4 out of 5]

A great intro for practitioners in the field of analytics beyond the Web. Been working with analytics in one form or another for 15 years and still learned some new stuff, but also helped me to soften up my impostor syndrome, thanks Brian

[Joe · Rating 2 out of 5]

Very high level

OK for newbies out for concepts. Not good for advanced users or users looking for step-by-step guidance. A quick read, but not informative enough to pay for. Save your time and money.

[Robert · Rating 4 out of 5]

I don't know why this comes as two ebooks... will review at the end of ebook 2.