Relentlessly Relevant: 50 ways to innovate

by Douglas Kruger

Brace yourself … the rules of consumer engagement have changed. Your customers no longer care about legacy – what matters to them is how you are innovating into their world today. The classic ‘solve a problem’ approach that industry giants have always employed is no longer relevant. Consumers want switched-on, creative responses to their needs and desires. In Relentlessly Relevant, business guru Douglas Kruger explores the field of innovation, reducing its subject matter to the simple starting points you need to become an industry trendsetter. It pinpoints the levers within your own business crying out for innovation, as well as the areas you should leave alone at all costs, and it teaches you to change your traditional way of thinking, altering how you relate to your customers’ immediate reality. Using examples from local and international brands, this book shows you don’t have to be a tech giant to innovate, but you do need to know how to think in the right patterns. This is a business imperative. Innovators of today will own their industries tomorrow by constantly asking, ‘How can we become relentlessly relevant?’

Genres: Business

244 pages, Kindle Edition

First published May 4, 2015

About the author

Douglas Kruger is an award-winning speaker, and the author of over 16 books, by four publishers, on three continents. His titles cover such topics as wealth, leadership and philosophy. In 2022, he became a novelist with the publication of his debut story, 'The Man Who Never Was.' This was quickly followed up by 'CharacterScan,' and 'House of the Judas Goat.'

Born in South Africa in 1980, he now speaks around the world. In 2016, in honour of excellence on the stage, he was inducted into the 'Speakers Hall of Fame' by his local professional body.

Douglas is a member of Mensa - the High-IQ Society - and holds a degree in Philosophy. His favourite authors include JRR Tolkien, James A Michener, Dean Koontz, Roger Scruton, Thomas Sowell, Frank Peretti, and Orson Scott Card.

Reviews

[Rithun Regi · Rating 4 out of 5]

Douglas Kruger is fun to read and I enjoyed the book for his superb use of metaphors and analogies which will remain in my mind for a long while. Personally I am going to keep this book close to me and go through it whenever I am facing a mental block and need some inspiration for smart thinking. The book is lacking a little in international appeal because it is more aimed at a South African reader rather than a global reader with a lot of anecdotes which would connect to a South African.

This book has helped me unlearn a few of my beliefs in dealing with situations and would be a fun read for anyone with an entrepreneurial DNA. A lot of his concepts actually are equivalent to golden nuggets and it makes for a good, interesting and captivating read.

Innovation is forward movement and so I would ask all my friends to go forward and read this book.

[Odwa · Rating 2 out of 5]

I think had the author narrowed down his 50 ways to innovate to 10 maybe 15 the book would have been much better. I could not remember most of the 50 ways to innovate after reading it but the few that stuck with me did help. I found the book OK at best.