Intuición, acción, creación. Graphic Design Thinking

by Ellen Lupton

¿Cuáles son las técnicas y herramientas para idear en clave gráfica? En el proceso de diseño, los conceptos y soluciones habitualmente son el resultado de la aplicación deliberada de ciertos procedimientos. Bajo la dirección de Ellen Lupton, diversos profesionales del mundo del diseño exploran en este libro algunas de estas técnicas y nos proporcionan una guía práctica y visual para conciliar análisis e intuición en el desarrollo de proyectos de diseño gráfico. Organizado en torno a las tres fases principales del proceso de diseño —definir problemas, generar ideas y dotarlas de forma— Intuición, creación, acción. Graphic Design Thinking expone treinta recursos para conceptualizar y formalizar proyectos gráficos: desde métodos rápidos y puramente instintivos, como la lluvia de ideas, las asociaciones forzadas o el sprint, hasta sistemas de investigación más formales, como los grupos de discusión, el codiseño o las maquetas. El libro incluye entrevistas a profesionales de renombre (como Art Chantry, Ivan Chermayeff, Jessica Helfland, Steven Heller, Maira Kalman, Abbot Miller, Christoph Niemann, Paula Scher o Martin Venezky) que hablan sobre sus métodos de inspiración e investigación, y los recursos que emplean cuando la capacidad de inventiva se estanca.

Genres: Design, Nonfiction, Art Design, Art, Business, Reference, Creative

184 pages, Paperback

First published July 27, 2011

Reviews

[Sara · Rating 3 out of 5]

رفتم سراغ ای‌پاب های هزار سال باز نشده و رها شده‌م ببینم از هر کدوم چقدر مونده و چرا مونده.
یه تایمی خیلی درگیر برین‌استورمینگ و اسکچ‌نوتینگ دشه بودم.
خوب بود کمک کرد ولی یکی دوتا کتاب خوندن هم کافی بود براش.

[Jessica · Rating 4 out of 5]

Every designer has heard of brainstorming, but what about exploring other conventions of creative thinking? This book is a mini encyclopedia of different activities and practices you can try to get those ideas flowing. Some of these practices I've never even heard of. If you're looking to think outside the box, definitely check this one out.

[Mark · Rating 4 out of 5]

3 1/2 stars! Alot of ideas for identifying the design problem and creating solutions. It didn't go very in depth into each topic, but the case studies were helpful.

[Moroshilova · Rating 5 out of 5]

Great book

[Lily · Rating 5 out of 5]

Definitely recommended!

[27 · Rating 3 out of 5]

Amusing- really; did not expect that. It's always insightful to look into the thinking behind a project, specially in design when it has boarder aspects of solving the problem, because as a designer you don't only deal with the aesthetics, but also how a design is perceived emotionally and intellectually; the case studies were fun to read.

issuu offers an online copy to read: https://issuu.com/papress/docs/graphi...

[Serge Pierro · Rating 2 out of 5]

Although there are a couple of sections, that had moderately interesting ideas, overall the book proved to be uninspiring. The projects were boring and seemed to rooted with an agenda. The end of the book provided the most interesting content, as there were short, but interesting interviews with designers .

[Paula Cruz · Rating 3 out of 5]

Um livro massa sobre processo criativo e com vários macetes para designers. Ainda assim, pode ser meio básico para os designers com mais experiência de mercado.

[Celia · Rating 5 out of 5]

One of my favorite graphic designers, Ellen Lupton, presents clearly actionable methods and strategies for fleshing out concepts and experimenting with visual elements.

[Carissa · Rating 4 out of 5]

I bought this to help me teach my graphic design class. It's a great overview of the design process with good example case studies. It's a little too detailed for high school level, but helped me a lot in my direction for discussing several different ways to come up with ideas for projects. Now we'll see if they'll put any of those to good use!

[Khai Nguyen · Rating 4 out of 5]

Read this book to look for HOW and WAYS to get inspiration. The book itself does not give you any specific answers for your creative works. Consider it as a reference book rather than an information source.

[Dharvin Dimitry]

This book will help with your brainstorming ideas in many ways and this is suitable for graphic designers who want to enhance in their designing skills. A Lot of visuals and creative way to show that the process that involves in expressing ideas.

[pilar (taylor's version) · Rating 4 out of 5]

Sentí que faltaba ahondar en los temas, lo que se recompensaba un poco con los estudios de casos (muy útiles por cierto). Inspirador, pero en partes pesado y te dejaba con las ganas de saber más.
Buen libro

[Yokusun Basi]

Graphic Design Thinking: Beyond Brainstorming (Renowned Designer Ellen Lupton Provides New Techniques for Creative Thinking About Design Process with Examples and Case Studies) (Design Briefs) by Ellen Lupton (2011)

[M · Rating 4 out of 5]

Great book for design thinking.

[Carolina · Rating 4 out of 5]

Uma boa forma de aprender o básico do design thinking. Todos os tópicos são muito bem ilustrados, o que ajuda na compreensão dos conceitos. Bem bacana para quem está começando.

[Devon Bomer · Rating 5 out of 5]

Although my focus was not on the graphic design element of the reading, it presents an inexhaustible resource for developing and planning for creativity.

[Corey Simpson · Rating 5 out of 5]

So much goodness come from this book. I still use methods in this book everyday

[Penny · Rating 4 out of 5]

Lots of tangible ways to think outside the box and conquer creative block. Some of the case studies feel dated 'cause the book is 10yo.

[stefi ✨ · Rating 5 out of 5]

I love it! 💕

[Lisa · Rating 5 out of 5]

Working to apply my creativity in new ways, this author has a number of fantastic books related to graphic design and typography.

[Francine Fang · Rating 5 out of 5]

Highly recommend for a new graphic design student. Get some design thinking before you get into the major.

[Enso · Rating 4 out of 5]

good enough book for designers with some experience

[Mutiara · Rating 5 out of 5]

Provides knowledge and wisdom about the design process, especially the search for ideas

[鈺淇 梅 · Rating 3 out of 5]

This book clearly describes the various graphic design thinking, but a liitle lacking of deep discussion and how to use.

[Aamna Naveed · Rating 5 out of 5]

better than I expected, and my expectations were already high

[lana · Rating 4 out of 5]

cool :)

[Matthew Carlson · Rating 4 out of 5]

Read for work, have started implementing mind mapping while brainstorming.

[Cassidy · Rating 5 out of 5]

An invalueable and illuminating resource for any graphic designer, certainly one I will be coming back for inspiration and for when I need to jog some ideas.

[Ana Gabriela Quiroz Barriga · Rating 4 out of 5]

Es un libro interesante, te da guia y pautas para realizar un proceso creativo más íntegro.