Behavioural Design: The Monkey and The Suit

by Christian Mølgaard, Sebastian Borum Olsen, Simon Bentholm Hansen

Have you ever wondered how to change humans' behaviour? Not their intentions, but their actual behaviour? Just like Obama, the Danish Road Directorate, the British Army and many others have discovered, you too will find that Behavioral Design is the answer. Behavioural Design combines behavioural science, evolutionary psychology and design methods to facilitate behavioural change in companies and governments all over the world. Behavioural Design - The Monkey and The Suit is /KL.7's popular introduction to Behavioural Design. This is the first short e-book in a series of five books that takes the reader through the historical background and theoretical framework for behavioural design and through to its application in the public and private sectors.

48 pages, Kindle Edition

First published June 18, 2015