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Innovating Minds: Rethinking Creativity to Inspire Change

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A groundbreaking, scientific approach to creative thinking

From entrepreneurs to teachers, engineers to artists, almost everyone stands to benefit from becoming more creative. New ways of thinking, making, and imagining have the potential to bring about revolutionary changes to both our personal lives and society as a whole. And yet, the science behind creativity has largely remained a mystery, with few people aware of the ways we can optimize our own creative and innovative ideas.

Innovating Rethinking Creativity To Inspire Change offers a perspective, grounded in science, that allows us to achieve both individual and collective creative goals. Wilma Koutstaal and Jonathan Binks draw upon extensive research from brain, behavioral, and organizational sciences to present a unique five-part "thinking framework" in which ideas are continually refined and developed. Beyond scientific research, Innovating Minds also describes the everyday creative challenges of people from all walks of life, offering insights from dancers, scientists, designers, and architects.

The book shows that creativity is far from a static process; it is steeped with emotion and motivation, involving the dynamic interactions of our minds, brains, and environments. Accordingly, it challenges readers to put its material into use through thinking prompts, creativity cross-checks, and other activities.

Vibrant and engaging, Innovating Minds reveals a unique approach to harnessing creative ideas and putting them into action. It offers a fascinating exploration of the science of creativity along with new and valuable resources for becoming more innovative thinkers and doers.

342 pages, Kindle Edition

First published August 11, 2015

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Wilma Koutstaal

4 books2 followers

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Displaying 1 - 3 of 3 reviews
Profile Image for Nanette Tredoux.
58 reviews3 followers
July 17, 2015
A thorough, science-based exploration of creative thinking, which would be relevant to psychologists, teachers, trainers, coaches, professional problem solvers and creatives with self-insight. This is not recreational reading. Grounded in an understanding of how the brain works, the encourages the reader to understand the concepts and processes involved. Many abstract concepts are used that may be unfamiliar to the uninitiated reader. However, there is a helpful concept guide. The diagrams are informative rather than inspirational, but without them the book would be much more difficult to understand, and so they serve their purpose well. The case studies and quotes are numerous and help to relate the topics to real life. There are self-examination exercises at the end of each chapter that could be helpful for people who want to improve their creative thinking and problem solving. As a psychologist who dabbles in creative endeavors I expect I shall return to this valuable book for inspiration, guidance and understanding in the future.
Profile Image for Melek.
458 reviews32 followers
June 23, 2015
Calling this book bad wouldn't be fair, but I can't call it good either. It was something in between.

The first thing that catches your eye is the design (as it is with all books), but not the good kind. The whole thing looks rushed and/or rough.

About the information, it was all right. It made a good start with that clock question, but the rest wasn't as interesting or gripping. It took me a lot of time to read, considering that the writing style wasn't exactly fun either.

Overall, it was just below average for me. 2-2.5/5
Displaying 1 - 3 of 3 reviews