The Small Business Guide to Growth Hacking

by Fast Company

For many entrepreneurs, the most confounding aspect of business is growth. How do you generate enough business to get started? And, later, how do you manage the many complex changes that accompany growth? How do you keep innovating to expand your business in new directions? Fast Company’s The Small Business Guide to Growth Hacking, presented by OPEN Forum from American Express OPEN, explores these questions and more. This exclusive collection is drawn from articles in Fast Company and openforum.com and focuses on what it takes to build a thriving business that manages to both grow and adapt to the demands of a bigger company.

The solutions here are rooted in ultra-clever problem solving that short-circuits conventional sales, marketing, and product-development approaches—what many refer to as “growth hacking.” There’s Dropbox founder Drew Houston creating a popular storage service to take on web giants; Sophia Amoruso using street smarts to turn a modest eBay store into the $100 million retail brand Nasty Gal; and best-selling author Guy Kawasaki offering the do’s and don’ts of pitching your business.

From common mistakes that undermine small businesses to a constructive framework for thinking about vision and investments, this indispensable book arms entrepreneurs with strategies for smart growth.

Genres: Business, Nonfiction

57 pages, Kindle Edition

First published October 6, 2015

Reviews

[David C. · Rating 5 out of 5]

The Small Business Guide to Growth Hacking by Fast Company is an essential read for any small business looking to maximize their potential. The book dives into the world of growth hacking and provides readers with the tools and knowledge needed to succeed. The authors break down the components of growth hacking, from understanding the basics to getting the most out of digital marketing and analytics. They provide readers with actionable advice and case studies, helping them build a tailored growth hacking strategy for their business.

The authors cover important topics such as customer segmentation, user experience, and how to use data to drive decisions. They also provide a range of growth hacking tools to help businesses make informed decisions and track their progress. The book also discusses how to use social media to drive engagement and build a strong customer base.

Overall, The Small Business Guide to Growth Hacking by Fast Company is an excellent resource for small businesses looking to maximize their potential. It provides valuable insight into the world of growth hacking, as well as practical advice and tools to help businesses succeed. Highly recommended we used it on our business https://divinemoving.com and got our upper management to implement many aspects for growth!

[Vivek Narayan · Rating 5 out of 5]

Used to browse Fast company quite often. Read this ASAP. I liked the cover and as well as the uncommon scenarios that entrepreneurs face !

[Boudillon Jean · Rating 3 out of 5]

Mere compilation of articles. Good overview.

Interesting insights on growth from famous entrepreneurs. Lack of depth and practical advices on the subject.

It's just an overview, if you take it as such it's a good introduction.

Thanks to the writers.

[James · Rating 2 out of 5]

Stimulates thought and it's short, but it's nothing special.