Becoming Remarkable

by Fred Joyal

How can dentists stay competitive in an online world where patients seek and share information faster than ever before? In by being remarkable. Fred Joyal, author of “Everything is Marketing,” co-founder of 1-800-DENTIST® and the industry’s leading authority on dental practice marketing, reveals how dentists can adapt and thrive by understanding—and embracing—recent shifts in patient behavior, new technology, and the economy of the industry. Drawing on thirty years of expertise, Fred explains how to take a hard look at your practice to assess what’s working, adjust what’s not, and create a practice experience patients can’t help but rave about.Filled with real-world examples, “Becoming Remarkable” covers a wide range of topics • New economic realities dentists can’t afford to ignore • Harnessing the power of social media and online reviews • What real patients say they want most from a dental practice • Keys to building (and keeping) a 5-star team • Embracing new technology—both in and out of your practiceFred lays out an easy-to-follow framework for embracing the future of dentistry and building a practice that patients will choose, stay with, and recommend. It’s a must-read for the whole team, and a sure-fire recipe for long-term practice success.

Genres: Dentistry, Business

354 pages, Kindle Edition

First published September 28, 2015

Reviews

[Shruti Goel · Rating 5 out of 5]

Excellent book

Excellent book for all dental practice owners. Practical and simultaneously a good read! Many points which you can start implementing from the word go.

[Jen · Rating 5 out of 5]

Such a great book. Though it's focused on dental, Becoming Remarkable is relevant to all service providers. The base customer service and team building best practices apply to all businesses. I was able to see Fred speak a couple of days after finishing this book and let me tell you he was great. So motivational and it really added another layer to this book. I'm excited to read Everything is Marketing (his first book) very soon.

[Ashton Steadman · Rating 4 out of 5]

Pretty good book written by Fred Joyal. Here are a lot of great concepts that can help lead to an amazing dental practice but there are also a lot of tips, guidelines, and pointers that can also be used away from the dental field and in our daily lives. I would recommend this book to those that do want to see greater success in their personal and dental lives.