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Hot Button Marketing: Push the Emotional Buttons That Get People to Buy
Consumers buy products for two reasons-the rational reason and the real reason. While your customer may say they want your product because of its features and benefits, their decision to buy is based on emotion-not intellect.
Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's-even if it's a parity product! Filled with tips and insights that can be applied at every stage of marketing-from product development to one-to-one selling- Hot Button Marketing shows you how to hit the sixteen hot buttons and get your product sold.
Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's-even if it's a parity product! Filled with tips and insights that can be applied at every stage of marketing-from product development to one-to-one selling- Hot Button Marketing shows you how to hit the sixteen hot buttons and get your product sold.
263 pages, Paperback
First published January 1, 2006
27 people are currently reading
85 people want to read
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Displaying 1 - 6 of 6 reviews
August 15, 2020
Hot Button Marketing is a great pick for marketers or people aspiring to be marketers. The book describes various ways of triggering human emotions that leads to sales, which should be a typical marketer's perspective. The author also cites the lack of an essential marketing skill; listening. Now, for the 16 hot buttons which the author has listed, some of it being primal, can be put to use by any professional or even a beginner marketer.
The gist of the book as stated by the author is that "no matter how much ever a person rationalizes, the buying is always initiated by emotional impulses and instincts." The whole book revolves around this concept
The gist of the book as stated by the author is that "no matter how much ever a person rationalizes, the buying is always initiated by emotional impulses and instincts." The whole book revolves around this concept
October 25, 2009
A really interesting and succinct look at some of the emotional drivers to purchase and how to tailor your offer or service to meet the needs of your market for greater success.
Great chapter summaries and clearly set out making it a useful reference tool.
Possibly a tool for evil in the wrong hands! A great force for good to help you reach the right people in the right way for their (& your) greater good.
A great companion to Buy-ology (Martin Lindstrom).
Great chapter summaries and clearly set out making it a useful reference tool.
Possibly a tool for evil in the wrong hands! A great force for good to help you reach the right people in the right way for their (& your) greater good.
A great companion to Buy-ology (Martin Lindstrom).
November 2, 2009
Push your customers’ buttons
When you combine basic human emotions and motivations with modern advertising and marketing, you get powerful sales messages, like the hundreds of pitches that hit most consumers every day. Most people in authority use psychological triggers to motivate others, conduct business successfully or get things done. Now, you can put this powerful force to work as you sell. Barry Feig brings you into the promotional strategies used by government and university think tanks, business firms and Madison Avenue. He devotes a chapter to each of the 16 “hot buttons” that motivate your customers, and he clearly explains the psychological dynamics of promoting your goods to them. Because of its plentiful examples, his book is a quick, entertaining read. If you want to know how to detect the real reasons customers might buy from you, so that you can sell to them, getAbstract recommends Feig’s marketing lessons.
When you combine basic human emotions and motivations with modern advertising and marketing, you get powerful sales messages, like the hundreds of pitches that hit most consumers every day. Most people in authority use psychological triggers to motivate others, conduct business successfully or get things done. Now, you can put this powerful force to work as you sell. Barry Feig brings you into the promotional strategies used by government and university think tanks, business firms and Madison Avenue. He devotes a chapter to each of the 16 “hot buttons” that motivate your customers, and he clearly explains the psychological dynamics of promoting your goods to them. Because of its plentiful examples, his book is a quick, entertaining read. If you want to know how to detect the real reasons customers might buy from you, so that you can sell to them, getAbstract recommends Feig’s marketing lessons.
November 29, 2010
...buku DAHSYAT !!! - RAHASIA"...marketing ada semua di buku ini.
...efektif banget...seolah" kita penyihir...nyihir orang supya beli produk kita,
...padhal krna pakai "pendekatan yg ada di dlm diri stiap konsumen.
...Mereka membeli brdasakan "EMOSI"/ HATI bukan krana LOGIKA/RASIO.
...efektif banget...seolah" kita penyihir...nyihir orang supya beli produk kita,
...padhal krna pakai "pendekatan yg ada di dlm diri stiap konsumen.
...Mereka membeli brdasakan "EMOSI"/ HATI bukan krana LOGIKA/RASIO.
March 17, 2016
Read this not for the marketing insights, but the general insights into every-day decision making.
October 3, 2019
A lot of examples in this book is outdated.
I have no experience in marketing, so I found this book helpful.
I have no experience in marketing, so I found this book helpful.
Displaying 1 - 6 of 6 reviews