Professor Robert Keighton embarks on a campaign to alert the public to discrimination practices of Roche Brothers Supermarkets. Professor Keighton describes how he, as a gay man, was ruthlessley discriminated against by Roche Brothers, and how he carried signs to that effect for months on end near the Roche Brothers Supermarkets. Described in detail is each days boycott effort by Professor Keighton, including customer responses and store employee and manager reactions.