What do you think?
Rate this book
Advisor 1
Excerpt from Advisor 1
Each company brings much experience and thought to setting budgets and making plans for marketing communications. However, to a large degree, these decisions are based on impressions rather than facts. Very little. Quantified intelligence exists on the relation of product and market characteristics to communications expenditures for industrial products. One reason for this is that to conduct special studies for each individual product would be prohibitively expensive.
Each company brings much experience and thought to setting budgets and making plans for marketing communications. However, to a large degree, these decisions are based on impressions rather than facts. Very little. Quantified intelligence exists on the relation of product and market characteristics to communications expenditures for industrial products. One reason for this is that to conduct special studies for each individual product would be prohibitively expensive.
153 pages, Paperback
First published September 27, 2015
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
No one has reviewed this book yet.