Models and Managers: The Concept of a Decision Calculus

by John D.C. Little

Excerpt from Models and Managers: The Concept of a Decision Calculus
The big problem with management science models is that practically nobody uses them. This is especially true in marketing. There have been a few applications, of course, but the practice is a pallid picture of the promise.

73 pages, Paperback

First published September 27, 2015

About the author

John Dutton Conant Little was an Institute Professor at the Massachusetts Institute of Technology best known for his result in operations research, Little's law.