Strategic Management: Concepts

by Fred R. David

KEY Designed in functional four-color, this book offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter?globalization, the natural environment, and e-commerce. Forty-one Experiential Exercises, and 41 cases are included. Topics covered include corporate culture, organizational structure, marketing concepts, financial tools and techniques, strategy implementation issues, as well as extensive coverage of global issues, concerns and idiosyncrasies. For anyone interested in the fields of Strategic Management, Strategy, and Business

368 pages, Paperback

First published January 1, 2012

About the author

Ph.D., The University of South Carolina
M.B.A., Wake Forest University
B.S., Wake Forest University

Fred R. David, Ph.D. is an internationally recognized strategic planning scholar, author, and consultant. He received a BS and MBA degree from Wake Forest University and a Ph.D. in strategic management from the University of South Carolina. He is the TranSouth Professor of Strategic Management at Francis Marion University in Florence, South Carolina. His Strategic Management textbook, published by Prentice Hall, is used in more than 400 colleges and universities to teach strategic planning. The book has been translated into Spanish, German, Japanese, Chinese and... and is widely used worldwide.

Reviews

[Ksultan]

i have read this book ...... out classs i shall say about this book that if u will know 9 stages of matrix whihc is in this book u can handel ur business in effecient manner ..
and it is too much intresting book by minimize the rick in business point of view.............

[Rodrigo]

Muy técnico, pero muy bueno.

[Viraj]

good