Crack the Customer Mind Code: Seven Pathways from Head to Heart to Yes!

by Gary Hennerberg

The #1 problem marketers face is attracting new customers and retaining current customers. Unless you’ve aligned your message flow with the primitive mind’s natural decision-making flow, you’re out of sync and you don’t create new customers.

Mind Code Marketing strategist and copywriter Gary Hennerberg shows you how to align sales messaging with the natural flow of pathways through the primitive human mind. Each pathway passes from one area of the brain to another, stimulating thinking and emotion, leading prospective customers to say “Yes!”

Crack the Customer Mind Code upends customary marketing approaches and takes a deeper approach to more successful selling.Based on an analysis of successful marketing campaign patterns, Crack the Customer Mind Code teaches the reader how to align marketing messages that leverage the minds natural progression to yes through seven steps: 1) identify the persona, 2) stimulate emotion, 3) calm the mind, 4) position or reposition, 5) engage with story, 6) interpret the outcome, and 7) lead prospective customers to give themselves permission to act. With this proven process, organizations can create stronger sales-producing marketing campaigns when the message is aligned with the way in which marketing information is absorbed and processed."

Genres: Business

238 pages, Paperback

First published May 10, 2016

About the author

Gary Hennerberg is a veteran marketing professional, equally accomplished in the dual roles of copywriter/creative director and analytic consultant. He has created and overseen hundreds of marketing campaigns that have reached tens of millions of households and businesses around the world. He is in demand as a consultant, speaker, trainer and author.

Hennerberg has reinvented his skills multiple times in his career. As a former marketing and product manager, agency executive, and now an in-demand consultant, creative director, and trainer, he has successfully transferred traditional offline marketing principles to online media. He has been a marketing professional since 1978 and an independent marketing consultant and copywriter since 1992.